GfK’s weekly data helps us to make key business decisions with full confidence and agility. With weekly data, we are better informed to adjust forecasts and promotions rapidly and to plan for crucial sales periods. It allows us to act based on what feels like live data, capturing the core of our fluid and fast-moving market. Overall, weekly data gives us increased visibility to plan our business.
With rising prices, inflation and waning consumer demand, the competition amongst manufacturers and retailers to win over consumers’ wallets was fierce.
We’ve been working with techUK for the last seven years to understand consumers’ awareness, interest and ownership of smart home products? Listen to podcast.
Becomes the fourth fastest-selling games console and the highest revenue ever