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Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 11/29/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Consumer Goods
    • FMCG
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence drops three points in November to -13

    GfK’s long-running Consumer Confidence Index decreased by three points in November 2018 to -13.  All five measures used to calculate the Index decreased.
    • 11/23/18
    • Retail
    • Online Pricing Intelligence
    • Trends and Forecasting
    • United Kingdom
    • English

    Black Friday 2018 - Deal or no Deal

    Are there fewer real deals to be had this Black Friday? GfK's live online pricing intelligence data, showing what's happening so far today with TVs, laptops and washing machines...
    • 11/02/18
    • Retail
    • Trends and Forecasting
    • United Kingdom
    • English

    What do Black Fridays of the past tell us about the present?

    Read about the rise of Black Friday, and how this event affects sales in the rest of the quarter. Our Head of Retail, Michael McLaughlin, will tell you more in his new article.
    • 10/31/18
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence drops one point in October to -10

    GfK’s long-running Consumer Confidence Index decreased by one point in October 2018 to -10. Three measures decreased and two measures stayed the same.
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