Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Trends and Forecasting image
X
Share this page

Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 07/31/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence improves two points to -11 for July 2019

    UK confidence in our economic situation improved two points to –11 in July, according to GfK’s long-running Consumer Confidence Index. Four measures increased since last month and one is unchanged.
    • 07/18/19
    • Travel and Hospitality
    • Consumer Insights
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Strong late sales for Summer 2019 see cumulative travel bookings return to growth

    Nine consecutive weeks of passenger growth have helped to turn Summer 2019 fortunes around for the UK travel market. As we fast approach the peak season departures during the six week school holiday period, departures for Summer 2019 are up +1% against Summer 2018.

    • 05/31/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence sunnier in May, but long-term forecast is less certain

    GfK’s long-running Consumer Confidence Index increased to –10 this month. Four measures increased and one stayed the same.
    • 04/30/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • Consumer Insights Engine
    • United Kingdom
    • English

    Consumers keeping calm in April amid the Westminster carry-on

    GfK’s long-running UK Consumer Confidence Index stayed at the same level of - 13 in April.   Two measures increased and three saw a decrease during this month.

Contact us
General