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Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 01/03/20
    • Home Appliances
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Tech Consumer Goods market estimated at €1.05 trillion* globally in 2020

    GfK experts expect the global market for technical consumer goods to grow +2.5 percent in value in 2020, with consumers spending an estimated €1.05 trillion*. Telecoms (+3 percent), Small Domestic Appliances (+8 percent) and Major Domestic Appliances (+2 percent) will drive the growth.  
    • 12/20/19
    • Retail
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence increases by three points to -11 for December 2019

    GfK’s long-running Consumer Confidence Index has increased three points to –11 for December, thanks to sharp increase in optimism for the British economy over the coming year. Four measures increased, and one measure decreased this month.
    • 12/10/19
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Black Friday 2019: ‘Trading up’ delivers best sales yet

    Sales of technical consumer goods rise 16.4% in value in Britain, compared to 2018, as shoppers ‘trade up’ to premium products.
    • 11/29/19
    • Retail
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence flatlines at -14 for November 2019

    GfK’s long-running Consumer Confidence Index is unchanged at -14 for November. One measure increased, one is unchanged, and three measures decreased this month. J“In the face of Brexit and election uncertainty, consumers are clearly in a ‘wait-and-see’ mode." says Joe Staton, Client Strategy Director at GfK.
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