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Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 05/31/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence sunnier in May, but long-term forecast is less certain

    GfK’s long-running Consumer Confidence Index increased to –10 this month. Four measures increased and one stayed the same.
    • 04/30/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • Consumer Insights Engine
    • United Kingdom
    • English

    Consumers keeping calm in April amid the Westminster carry-on

    GfK’s long-running UK Consumer Confidence Index stayed at the same level of - 13 in April.   Two measures increased and three saw a decrease during this month.

    • 04/01/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    Brexit climbs to #1 concern in UK for first time

    A monthly GfK survey asking "What are you personally most concerned about?" has seen the response "Our role in Europe" rising to the no.1 spot for the first time. "Having enough money to live right and pay the bills" comes next, while "NHS and the cost of healthcare" drops from its previous no1 spot to 3rd place.
    • 03/29/19
    • Consumer Insights
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer confidence holds steady at -13 in March

    GfK’s long-running Consumer Confidence Index stayed at the same level in March. Two measures increased, two stayed at the same level and one measure decreased in March.

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