Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Trends and Forecasting image
X
Share this page

Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 02/24/20
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Global smartphone sales 2020 forecast at €444 billion

    GfK experts estimate that more than 1.37 billion smartphones will be sold globally, accounting for nearly half of the consumer budget for tech and durable goods this year – and generating a total turnover of €444 billion.
    • 01/31/20
    • Retail
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence increases by two points to - 9 for January 2020

    GfK’s long-running Consumer Confidence Index has increased two points to –9 for January. Four measures increased, and one measure decreased this month.
    • 01/03/20
    • Home Appliances
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Trends and Forecasting
    • United Kingdom
    • English

    Tech Consumer Goods market estimated at €1.05 trillion* globally in 2020

    GfK experts expect the global market for technical consumer goods to grow +2.5 percent in value in 2020, with consumers spending an estimated €1.05 trillion*. Telecoms (+3 percent), Small Domestic Appliances (+8 percent) and Major Domestic Appliances (+2 percent) will drive the growth.  
    • 12/20/19
    • Retail
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence increases by three points to -11 for December 2019

    GfK’s long-running Consumer Confidence Index has increased three points to –11 for December, thanks to sharp increase in optimism for the British economy over the coming year. Four measures increased, and one measure decreased this month.
Contact us
General