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Trends and Forecasting

Today’s speed to market of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead.  Consumer purchasing behavior is shifting more rapidly than ever.

To succeed, businesses need accurate sales forecasts -- based on robust analysis -- and the most up-to-date purchasing and market trends.

We deliver detailed forecasts of consumer demand for technology devices, as well as global technology market trends. 

Our forecasts are built using the world’s largest sample of point of sales data, combined with our global expertise and local knowledge. This combination provides our clients uniquely granular and timely forecasts of future demand – forecasting what products consumers will purchase, in what volume, at what price, and where.  

Forecasting for investors and capital markets

Institutional investors face pressure to perform. To succeed, businesses need visibility to significant trends at the earliest stage(s). Businesses need to acquire reliable and compliant information on where to invest. 

We provide investors with robust forecasts using the world’s largest sample of point of sales data. We predict and document turning points in consumer demand, providing regular, detailed company analyses on technology hardware, semiconductor and consumer durable companies. 

Our forecasts allow investors to make successful recommendations backed up by credible and compliant sources.

Latest insights

Here you can find the latest insights for Trends and Forecasting industry. View all insights

    • 11/29/19
    • Retail
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence flatlines at -14 for November 2019

    GfK’s long-running Consumer Confidence Index is unchanged at -14 for November. One measure increased, one is unchanged, and three measures decreased this month. J“In the face of Brexit and election uncertainty, consumers are clearly in a ‘wait-and-see’ mode." says Joe Staton, Client Strategy Director at GfK.
    • 10/31/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence decreases two points to -14 for October 2019

    Does reduced confidence in personal finances for the year ahead pose a risk to the wider economy? 
    GfK’s long-running Consumer Confidence Index decreased two points to –14 in October, with decreases in all five measures this month.
    • 08/30/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence decreases three points to -14 for August 2019

    GfK’s long-running Consumer Confidence Index decreased to –14 in August.   All five measures decreased this month. 
    • 07/31/19
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Insights Engine
    • United Kingdom
    • English

    UK Consumer Confidence improves two points to -11 for July 2019

    UK confidence in our economic situation improved two points to –11 in July, according to GfK’s long-running Consumer Confidence Index. Four measures increased since last month and one is unchanged.
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