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Online Pricing Intelligence

Pricing competition has become hotter than ever due to shoppers (and competitor retailers) making active use of online pricing information to see instantly what price retailers are charging for their products.

The speed of change in the market, and the number of competitors selling the same product, means that success relies more than ever on keeping informed about a particular product price. 

GfK’s Online Pricing Intelligence (OPI) solution supports both manufacturers and retailers; delivering a clear understanding of the daily pricing dynamics affecting different brands across different retailers. 

We track item-level prices for millions of products across multiple countries, currencies and languages on a daily basis. We show how prices are changing, by how much, how frequently and when.

For retailers, our data lets you assess your product price performance across multiple categories and geographies. It can also be linked directly to your retailer price management systems, to allow price changes to be made automatically based on the criteria you set. This means your retail pricing strategy can adapt in the fastest possible time to changing competitor activities.

For manufacturers, our smart insights help you to better understand and monitor the position of your own products and competitor products within the market.

Latest insights

Here you can find the latest insights for Online pricing intelligence. View all insights

    • 07/09/18
    • Retail
    • Technology
    • Consumer Goods
    • Online Pricing Intelligence
    • United Kingdom
    • English

    3 key requirements for an optimal online pricing tool

    What should we really be focusing on when selecting a pricing tool? In this article we give you 3 simple requirements you should consider when choosing an online pricing tool that delivers real value!
    • 06/14/18
    • Retail
    • Technology
    • Online Pricing Intelligence
    • United Kingdom
    • English

    How to win the world cup with price and promotions

    With the tournament kicking off in Russia this month, May and June represent crucial months for sales in the UK TV market. To win the lion’s share of this opportunity, TV manufacturers and retailers are focusing hard on competitive pricing and product promotion to entice shoppers. What's the best pricing strategy? Where should you focus your promotional activity? Find out more in our blog!
    • 12/02/16
    • Fashion and Lifestyle
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Home and Living
    • Online Pricing Intelligence
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • United Kingdom
    • English

    Online sales account for a record breaking 48% of total Black Friday sales

    This year we’ve seen a further evolution of Black Friday. The event, which in reality is still only a few years old on these shores, has become the key trading period in the UK retail calendar.
    • 11/10/15
    • Retail
    • Technology
    • Automotive
    • Home and Living
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Online Pricing Intelligence
    • Point of Sales Tracking
    • User Experience (UX)
    • United Kingdom
    • English

    Highlights from #FCSummit15

    GfK's Future Consumer Summit 2015 in Canary Wharf brought together GfK experts alongside future thinkers from leading brands. They discussed their vision and evidence-based predictions of future consumer behavior. Speakers included Unilever, BBC, IKEA and Neue. 
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