Technology & Durables

AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.

Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.

Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts

Live data analysis and alerts on supply chain using distribution and product data, POS at SKU level and sales forecasts for EMEA, US, LATAM and APAC (+ 18 Indian states).

A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.

A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.

Single source of cross-device multi-channel campaign performance analysis to maximize all elements of the marketing mix. Links to actual purchases. Offers comparable KPIs.

Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.

GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.

Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets

Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.

Build campaigns that reach your consumers and drive results. Insights to plan, execute, and measure successful marketing campaigns.

Understand what consumers think of your brand’s strengths and refine the way you communicate your portfolio’s benefits to succeed in reaching your audience.

Capture what your audience is reading across all published media with GfK Published Media Measurement.

Combining innovative technology and high quality panels to deliver best-in-class TV measurement. Capture audience behavior and drive advertising effectiveness.

Pioneering techniques of radio measurement, providing mobile metering technologies and advanced hybrid methodologies to support advertising.

Capture your audience across all your digital inventory – from TV to radio, print to online with our Digital Audience Measurement.

We convert aggregated product and POS insight into accurate product data catalogs for websites, inventory databases and Enterprise Resource Planning systems.

A complete view of the UK outbound market. Covers dynamic packaged sectors (budget airlines, ferry, channel tunnel & non-packaged trips). With weekly Point of Sales data.

GfK Communication Tracking helps you understand the impact of your creative and media plan so you can assess the performance of your advertising. Evaluate how your creative resonates with your target audience on TV, online and in other media, to identify the channels with the biggest impact on your brand uplift and maximize your ad spend return on investment.

Choose an optimal distribution partner network to maximize sales. Measure your network’s performance. Understand the interplay of market conditions and location attributes.

Create a better sales structure to align your field sales activities with current market and company realities and optimize your territories.

Identify regional customer target groups and understand product demand in complex markets with diverse consumer behavior. Optimize marketing & sales budgets to reach them.

An objective benchmark for measuring retailer and sales performance. Understand how your turnover compares to market potential to exploit sales of your product or service.

Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.

Find the best locations for your store network. Assess each site so its ‘ on its own and reinforces the effectiveness of your retail network as a whole.

Provides a deep understanding of your consumers’ motivations, needs and attitudes with clear guidance on how to win your target segments.

Understand Subsription Video on Demand viewing patterns and behaviors on the major platforms. Topline access for other platforms. Title and respondent-level analysis.

GfK DA fully-automated global price monitoring and analysis suite that covers all propositions within the telecoms sector.