The pressure is on to drive sales at every opportunity. However, with so many channels and touchpoints, it’s challenging to keep track of your customers’ purchasing behavior and decision-making. GfK’s Consumer Journey platform uses advanced analytics to help you understand and maximize all the trigger points in the purchase journey. We’ll provide the tools you need to ensure your brand becomes the preferred choice in your market by helping you:
GfK’s Consumer Journey helps you identify customers’ activities at each stage of the decision-making process. By knowing your audience, what they are doing and when, you can make your marketing more effective. By customizing messaging and content to in-market shoppers, you’ll have the chance to convert and convince them to buy your product and generate higher ROI.
Actionable insights at all stages of the decision-making process
13.07.2020
News
GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.
29.06.2020
News
GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.
29.06.2020
Reports
Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...
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