The pressure is on to drive sales at every opportunity. However, with so many channels and touchpoints, it’s challenging to keep track of your customers’ purchasing behavior and decision-making. GfK’s Consumer Journey platform uses advanced analytics to help you understand and maximize all the trigger points in the purchase journey. We’ll provide the tools you need to ensure your brand becomes the preferred choice in your market by helping you:
GfK’s Consumer Journey helps you identify customers’ activities at each stage of the decision-making process. By knowing your audience, what they are doing and when, you can make your marketing more effective. By customizing messaging and content to in-market shoppers, you’ll have the chance to convert and convince them to buy your product and generate higher ROI.
Actionable insights at all stages of the decision-making process
15.12.2020
Infographics
This infographic covers the key learnings and trends observed in the United Kingdom across the period, outlining what it took for brands to win and ...
17.11.2020
Reports
Has our Black Friday spending power been cannibalised by previous lockdown purchases? Or is it set for a record boost as we cheer ourselves with the ...
03.11.2020
Reports
What are the specific criteria that are tipping these purchase decisions? If you know what factors your shoppers care most about, you can focus your ...
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