Businesses need to source accurate product data to help inform their customers about technical specifications and product features.
From household appliances to consumer electronics and IT products – we aggregate product data and turn it into product data catalogs for websites, inventory databases and Enterprise Resource Planning (ERP) systems.
We provide product data solutions for retailers, resellers, wholesalers, manufacturers, distributors and insurance claims companies; from product images and technical specifications, to marketing text, merchandizing functions, rich content and more.
GfK gathers comprehensive product data from manufacturers and distributors, producing hundreds of thousands new SKUs a month. We enhance this with data from GfK’s global Point of Sales (POS) panels, to give our clients unique insights unmatched by the competition.
15.12.2020
Infographics
This infographic covers the key learnings and trends observed in the United Kingdom across the period, outlining what it took for brands to win and ...
17.11.2020
Reports
Has our Black Friday spending power been cannibalised by previous lockdown purchases? Or is it set for a record boost as we cheer ourselves with the ...
03.11.2020
Reports
What are the specific criteria that are tipping these purchase decisions? If you know what factors your shoppers care most about, you can focus your ...