Businesses need to source accurate product data to help inform their customers about technical specifications and product features.
From household appliances to consumer electronics and IT products – we aggregate product data and turn it into product data catalogs for websites, inventory databases and Enterprise Resource Planning (ERP) systems.
We provide product data solutions for retailers, resellers, wholesalers, manufacturers, distributors and insurance claims companies; from product images and technical specifications, to marketing text, merchandizing functions, rich content and more.
GfK gathers comprehensive product data from manufacturers and distributors, producing hundreds of thousands new SKUs a month. We enhance this with data from GfK’s global Point of Sales (POS) panels, to give our clients unique insights unmatched by the competition.
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.Read more
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.Read more
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.Read more
Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local expertsRead more
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