Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.
Live data analysis and alerts on supply chain using distribution and product data, POS at SKU level and sales forecasts for EMEA, US, LATAM and APAC (+ 18 Indian states).
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.
Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.
GfK DA fully-automated global price monitoring and analysis suite that covers all propositions within the telecoms sector.