Marketing

AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.

Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.

Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.

Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.

A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

Single source of cross-device multi-channel campaign performance analysis to maximize all elements of the marketing mix. Links to actual purchases. Offers comparable KPIs.

Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.

GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.

Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets

Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.

Build campaigns that reach your consumers and drive results. Insights to plan, execute, and measure successful marketing campaigns.

Understand what consumers think of your brand’s strengths and refine the way you communicate your portfolio’s benefits to succeed in reaching your audience.

Capture what your audience is reading across all published media with GfK Published Media Measurement.

Combining innovative technology and high quality panels to deliver best-in-class TV measurement. Capture audience behavior and drive advertising effectiveness.

Pioneering techniques of radio measurement, providing mobile metering technologies and advanced hybrid methodologies to support advertising.

Capture your audience across all your digital inventory – from TV to radio, print to online with our Digital Audience Measurement.

We convert aggregated product and POS insight into accurate product data catalogs for websites, inventory databases and Enterprise Resource Planning systems.

A complete view of the UK outbound market. Covers dynamic packaged sectors (budget airlines, ferry, channel tunnel & non-packaged trips). With weekly Point of Sales data.

GfK Communication Tracking helps you understand the impact of your creative and media plan so you can assess the performance of your advertising. Evaluate how your creative resonates with your target audience on TV, online and in other media, to identify the channels with the biggest impact on your brand uplift and maximize your ad spend return on investment.

Monthly tracking of UK consumers’ views of their finances and the economy now and for the next 12 months.

Create a better sales structure to align your field sales activities with current market and company realities and optimize your territories.

Identify regional customer target groups and understand product demand in complex markets with diverse consumer behavior. Optimize marketing & sales budgets to reach them.

Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.

Provides a deep understanding of your consumers’ motivations, needs and attitudes with clear guidance on how to win your target segments.

Understand Subsription Video on Demand viewing patterns and behaviors on the major platforms. Topline access for other platforms. Title and respondent-level analysis.