Marketing

Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.

Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.

Single source of cross-device multi-channel campaign performance analysis to maximize all elements of the marketing mix. Links to actual purchases. Offers comparable KPIs.

Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.

A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.

A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

Create a better sales structure to align your field sales activities with current market and company realities and optimize your territories.

Identify regional customer target groups and understand product demand in complex markets with diverse consumer behavior. Optimize marketing & sales budgets to reach them.

Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

Pioneering techniques of radio measurement, providing mobile metering technologies and advanced hybrid methodologies to support advertising.

GfK Communication Tracking helps you understand the impact of your creative and media plan so you can assess the performance of your advertising. Evaluate how your creative resonates with your target audience on TV, online and in other media, to identify the channels with the biggest impact on your brand uplift and maximize your ad spend return on investment.

Monthly tracking of UK consumers’ views of their finances and the economy now and for the next 12 months.

Understand what consumers think of your brand’s strengths and refine the way you communicate your portfolio’s benefits to succeed in reaching your audience.

Provides a deep understanding of your consumers’ motivations, needs and attitudes with clear guidance on how to win your target segments.

Capture your audience across all your digital inventory – from TV to radio, print to online with our Digital Audience Measurement.

Build campaigns that reach your consumers and drive results. Insights to plan, execute, and measure successful marketing campaigns.

We convert aggregated product and POS insight into accurate product data catalogs for websites, inventory databases and Enterprise Resource Planning systems.

Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets

Capture what your audience is reading across all published media with GfK Published Media Measurement.

Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.

Combining innovative technology and high quality panels to deliver best-in-class TV measurement. Capture audience behavior and drive advertising effectiveness.

Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.

AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.

Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.

AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.

Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.

Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.

Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.

Understand Subsription Video on Demand viewing patterns and behaviors on the major platforms. Topline access for other platforms. Title and respondent-level analysis.

A complete view of the UK outbound market. Covers dynamic packaged sectors (budget airlines, ferry, channel tunnel & non-packaged trips). With weekly Point of Sales data.

Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.