Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts
We convert aggregated product and POS insight into accurate product data catalogs for websites, inventory databases and Enterprise Resource Planning systems.
Live data analysis and alerts on supply chain using distribution and product data, POS at SKU level and sales forecasts for EMEA, US, LATAM and APAC (+ 18 Indian states).
Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.
Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.
AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.