GfK’s Shopper Insights combines attitudinal and behavioral data to demystify today’s increasingly complex shopper. We link ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased. We use a fully integrated approach, bringing together all the survey data gained from GfK’s Consumer Panel with data from our tracking tools, POS panels and advanced analytics to provide a sophisticated profile of your customer.
GfK’s Shopper Insights solution suite addresses your key business questions:
By connecting shoppers behavior with their attitudes and opinions, we can offer custom research tailored specifically to help you tackle your individual business challenges. Based on GfK’s Consumer Panel, this approach is:
Representative: Fielded to sub-samples, even with small incidences
30.03.2021
Events
We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording ...
04.03.2021
Webinars
Capitalize on seismic shifts in the tech landscape and consumer behavior. Watch the on-demand webinar.
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 ...