logo
search
EN-GB
logo
search

GfK Shopper Insight

Get into the mind of today’s shopper

GfK’s Shopper Insights combines attitudinal and behavioral data to demystify today’s increasingly complex shopper. We link ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased. We use a fully integrated approach, bringing together all the survey data gained from GfK’s Consumer Panel with data from our tracking tools, POS panels and advanced analytics to provide a sophisticated profile of your customer.

GfK’s Shopper Insights solution suite addresses your key business questions:

  • Target Group Management: Understand relevant buyers and target groups and evaluate your potential success at reaching and engaging them
  • Shopper Experience: Decode shopper interaction to identify which triggers you are most likely to activate along the route
  • Communication: Create the right communications to reach your target consumers. Evaluate its success at driving sales
  • Shelf Optimization: Analyze what’s happening at shelf-level to support category management strategy. Identify and maximize levers for growth
  • Promotion Management: Assess and improve your promotional strategy and tactics
  • Innovation Management: Identify relevant trends, drivers and barriers to the success of planned innovations and estimate sales potential

By connecting shoppers behavior with their attitudes and opinions, we can offer custom research tailored specifically to help you tackle your individual business challenges. Based on GfK’s Consumer Panel, this approach is:  

  • Customized: Offering open and closed questions
  • Flexible: Questionnaires of any length
  • Fast: available at short notice

  • Representative: Fielded to sub-samples, even with small incidences

Related Products

  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more
  • GfK Demand Forecasting

    Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts

    Read more

Related Insights

Show all insights

We haven’t just changed the rules. We’ve reinvented the game.

Experience power of predictions

You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.

Shopper Insight