Use the industry standard of measurement to capture what your audience is reading across all published media.
There’s nothing like a good book as the saying goes. In today’s digital world, that is still the case, except readers now have so many ways to turn the pages – whether they are printed on paper, or accessible virtually. We have adapted and evolved our readership audience measurement approach over the years to ensure we can provide publishers, advertisers and agencies the world over the industry currency data they need to support their media selling, planning and buying decisions.
GfK’s Published Media Measurement captures readership in print and online using a combination of passive tracking and consumer surverys, helping you to:
With over 50 years' experience in media measurement, we have the expertise to report traditional average or issue specific readership through surveys as well as digital media consumption through passive technologies; and evaluate or fuse the two together to present a complete picture of total deduplicated readership.
Our approach is flexible, allowing us to adapt to the individual needs of the different countries we cover. In key markets, we connect these data to actual purchase behavior. It allows advertisers and their agencies hone their audience targeting to deliver maximum return on investment from media spent.
Our published media measurement is part of our media measurement platform.
The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.
Read moreEvaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
Read moreGfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
Read more02.03.2021
Events
We’re delighted to sponsor and speak at the event this year. Register now and participate for free!
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.
19.02.2021
Articles
Energy labels hold a pivotal place in the tools that consumers use to help them choose their perfect appliance. But people have conflicting demands...
17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
07.04.2020
White papers
As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
21.06.2019
White papers
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
15.05.2020
Webinars
Watch our on demand webinar here.
26.08.2019
Webinars
Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.
12.07.2019
Webinars
Combining new data to bring you closer to your consumers’ purchase journey. Recording and presentation of the webinar is now available!