There’s nothing like a good book as the saying goes. In today’s digital world, that is still the case, except readers now have so many ways to turn the pages – whether they are printed on paper, or accessible virtually. We have adapted and evolved our readership audience measurement approach over the years to ensure we can provide publishers, advertisers and agencies the world over the industry currency data they need to support their media selling, planning and buying decisions.
The insights to understand your readers
GfK’s Published Media Measurement captures readership in print and online using a combination of passive tracking and consumer surverys, helping you to:
Plan and evaluate advertising campaigns with the maximum reach
Assess total readership across channels, including digital reading
Link readership to purchase behavior to enhance targeting
GfK is the leader in audience measurement
With over 50 years' experience in media measurement, we have the expertise to report traditional average or issue specific readership through surveys as well as digital media consumption through passive technologies; and evaluate or fuse the two together to present a complete picture of total deduplicated readership.
Our approach is flexible, allowing us to adapt to the individual needs of the different countries we cover. In key markets, we connect these data to actual purchase behavior. It allows advertisers and their agencies hone their audience targeting to deliver maximum return on investment from media spent.
As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
The pandemic has boosted the market value of the TCG sector for the foreseeable future. Demand remains high, but there are winds of change coming, and it will be important to target different consumer groups carefully.