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There’s nothing like a good book as the saying goes. In today’s digital world, that is still the case, except readers now have so many ways to turn the pages – whether they are printed on paper, or accessible virtually. We have adapted and evolved our readership audience measurement approach over the years to ensure we can provide publishers, advertisers and agencies the world over the industry currency data they need to support their media selling, planning and buying decisions.


The insights to understand your readers

GfK’s Published Media Measurement captures readership in print and online using a combination of passive tracking and consumer surverys, helping you to: 

GfK Published Media Measurement Solutions  | GfK UK
Plan and evaluate advertising campaigns with the maximum reach
GfK Published Media Measurement Solutions  | GfK UK
Assess total readership across channels, including digital reading
GfK Published Media Measurement Solutions  | GfK UK
Link readership to purchase behavior to enhance targeting

GfK is the leader in audience measurement

Published Media measurement GfK

With over 50 years' experience in media measurement, we have the expertise to report traditional average or issue specific readership through surveys as well as digital media consumption through passive technologies; and evaluate or fuse the two together to present a complete picture of total deduplicated readership.

Our approach is flexible, allowing us to adapt to the individual needs of the different countries we cover. In key markets, we connect these data to actual purchase behavior. It allows advertisers and their agencies hone their audience targeting to deliver maximum return on investment from media spent. 

Our published media measurement is part of our media measurement platform.


Learn more about how the global pandemic has impacted media and advertising

Download our whitepaper for more information

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GfK Published Media Measurement Solutions  | GfK UK

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