Quantify your drivers of sales and understand the effectiveness of your marketing across all channels to optimize your investments and drive measurable sales results
Reaching your target consumers is harder than ever before. Media consumption habits are fragmented, new digital channels are gaining importance, and consumer behaviors and influence drivers are changing quickly. To further complicate your marketing plans, the entire digital ecosystem is changing. Data privacy has become a growing concern, with consumers, governments, and major platforms tightening your ability to track and measure engagement by removing 3rd party cookies. These changes have a major impact on how you attract your desired audience, where, when and ultimately how you make the best decisions to maximize the impact of your marketing budget.
Do you have the insights to adjust your marketing spend accordingly? Using advanced measurement techniques and proprietary data sets, GfK Marketing Mix Modelling can unlock powerful insights to ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.
GfK Marketing Mix Modelling (MMM) integrates your media and promotion information with GfK's proprietary store level point of sale (POS) data alongside multiple other data sets and applies advanced measurement techniques to isolate and quantify the drivers of your brand sales. Our approach is granular, allowing you to most accurately control for local execution differences and deliver robust insights at channel and campaign level. These unique insights combined with our data science consultancy and category expertise provides you with clear and actionable recommendations to maximize your marketing ROI and drive sales.
Isolate and quantify all drivers of your brand sales including competitive and seasonal changes to explain changes and support future planning decisions.
Identify which media channels deliver the highest sales and best ROI, evaluate the impact of online vs offline media investments and determine which channel combinations work best.
Guide planning decisions by simulating the impact of different marketing investments and identifying where to allocate your media budget to achieve sales targets and maximize your ROI.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Read moreSingle source of cross-device multi-channel campaign performance analysis to maximize all elements of the marketing mix. Links to actual purchases. Offers comparable KPIs.
Read morePre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
Read more02.03.2021
Events
We’re delighted to sponsor and speak at the event this year. Register now and participate for free!
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.
19.02.2021
Articles
Energy labels hold a pivotal place in the tools that consumers use to help them choose their perfect appliance. But people have conflicting demands...
17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
07.04.2020
White papers
As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
21.06.2019
White papers
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
15.05.2020
Webinars
Watch our on demand webinar here.
26.08.2019
Webinars
Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.
12.07.2019
Webinars
Combining new data to bring you closer to your consumers’ purchase journey. Recording and presentation of the webinar is now available!