Home /

GfK Geo+ Branch Networks

Location decisions require a solid strategy that’s responsive to changing market realities. Each individual site must be successful on its own and reinforce the effectiveness of your retail network as a whole.

What makes your existing sites successful, and where can you find other suitable locations for new sites?
Which stores should you close, maintain or acquire in order to maximize your network efficiency and optimize sales results and brand presence?
How can you avoid laborious location checks and quickly filter the best sites with optimal rent-to-turnover ratios in regions with high potential?

What we do

Our retail network consultancy answers these questions, allowing you to pinpoint the best locations and bring your network into harmonious alignment. We do this by identifying your unique internal and external success factors, and showing you where those conditions are replicated in your markets. We calculate a custom index for your regional turnover potential that illuminates both promising sites for expansion and low-performing areas where closures can be considered. We also analyze any gaps or overlaps in your store catchment areas and show you the impact of competitors and retail synergies. Together these insights give you a blueprint for optimizing and future-proofing your retail network.

How you benefit

Once you know what makes your sites successful, you can select new sites with similar conditions, or close existing sites that don’t meet these criteria. Our analyses also deliver deep insights on the demand in your catchment areas, competitors, agglomeration effects and the available turnover potential. This gives you a strategic roadmap for choosing the best locations, both domestically and internationally. Whether you’re expanding or consolidating, we tell you the optimal number of stores and store types per target region. Our unified and customized approach to location evaluation delivers fast and comprehensive results. This gives you an objective and sound foundation for quickly filtering the best locations and safeguarding your investments.

Why choose us?

Our integrated location intelligence lets you maximize your return on investment in your retail network. We offer:

Precise location insights for both local and international markets: The unique regional and thematic scope of our location and target group insights lets us match your success factors with the available potential on the ground.
Geostatistical, retail and on-site expertise: We validate our data with qualitative, on-site evaluations, and our insights are backed by our retail and geostatistical expertise and many years of experience.
Integrated insights from one source: We combine all our insights to help you pinpoint ideal retail conditions through our region-sensitive benchmark on potential and location network model.

Related Insights

13.07.2020

News

Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.

Read more
29.06.2020

News

Map of the Month: Retail share of private consumption, Europe 2019

GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

Read more
29.06.2020

Reports

GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

Read more

View all Insights

[{id=29281039695, createdAt=1589292157165, 1='{type=string, value=Product Portfolio}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=10}', 4='{type=number, value=0}', 6='{type=string, value=Product portfolio}', 7='{type=string, value=Produktportfolio}', 8='{type=string, value=produkte}', 9='{type=string, value=产品组合}', 10='{type=string, value=products}', 11='{type=string, value=Product portfolio}', 12='{type=string, value=products}', 13='{type=string, value=Product portfolio}', 14='{type=string, value=products}', 15='{type=string, value=Cartera de productos}', 16='{type=string, value=productos}', 17='{type=string, value=Solutions}', 18='{type=string, value=solutions}', 19='{type=string, value=Prodotti}', 20='{type=string, value=prodotti}', 21='{type=string, value=Portfolio produktów}', 22='{type=string, value=produktow}', 23='{type=string, value=Портфель продуктов}', 24='{type=string, value=products}', 25='{type=string, value=제품}', 26='{type=string, value=products}', 27='{type=string, value=製品ポートフォリオ}', 28='{type=string, value=products}', 29='{type=string, value=products}'}, {id=29281039702, createdAt=1589292157180, 1='{type=string, value=About GfK}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=10}', 4='{type=number, value=0}', 6='{type=string, value=About GfK}', 7='{type=string, value=Über GfK}', 8='{type=string, value=ueber-gfk}', 9='{type=string, value=关于GfK}', 10='{type=string, value=about-gfk}', 11='{type=string, value=About GfK}', 12='{type=string, value=about-gfk}', 13='{type=string, value=About GfK}', 14='{type=string, value=about-gfk}', 15='{type=string, value=Sobre GfK}', 16='{type=string, value=sobre-gfk}', 17='{type=string, value=À propos de GfK}', 18='{type=string, value=a-propos-de-gfk}', 19='{type=string, value=A proposito di GfK}', 20='{type=string, value=a-proposito-di-gfk}', 21='{type=string, value=O GfK}', 22='{type=string, value=o-gfk}', 23='{type=string, value=O GfK}', 24='{type=string, value=about-gfk}', 25='{type=string, value=GfK 소개}', 26='{type=string, value=about-gfk}', 27='{type=string, value=GfKについて}', 28='{type=string, value=about-gfk}', 29='{type=string, value=about-gfk}'}, {id=29281039703, createdAt=1589292157183, 1='{type=string, value=Privacy notice}', 2='{type=option, value={id=3, name='Legal', order=2}}', 3='{type=string, value=10}', 4='{type=number, value=0}', 6='{type=string, value=Privacy notice}', 7='{type=string, value=Datenschutzerklärung}', 8='{type=string, value=datenschutzerklaerung}', 9='{type=string, value=隐私}', 10='{type=string, value=privacy-notice}', 11='{type=string, value=Privacy notice}', 12='{type=string, value=privacy-notice}', 13='{type=string, value=Privacy notice}', 14='{type=string, value=privacy-notice}', 15='{type=string, value=Privacidad}', 16='{type=string, value=privacidad}', 17='{type=string, value=Confidentialité}', 18='{type=string, value=confidentialite}', 19='{type=string, value=Privacy notice}', 20='{type=string, value=privacy-notice}', 21='{type=string, value=Privacy notice}', 22='{type=string, value=privacy-notice}', 23='{type=string, value=Конфиденциальность}', 24='{type=string, value=privacy-notice}', 25='{type=string, value=개인정보 보호}', 26='{type=string, value=privacy-notice}', 27='{type=string, value=個人情報について}', 28='{type=string, value=privacy-notice}', 29='{type=string, value=privacy-notice}'}, {id=29281039700, createdAt=1589292157176, 1='{type=string, value=Insights}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=20}', 4='{type=number, value=0}', 6='{type=string, value=Insights}', 7='{type=string, value=Insights}', 8='{type=string, value=insights}', 9='{type=string, value=洞察}', 10='{type=string, value=insights}', 11='{type=string, value=Insights}', 12='{type=string, value=insights}', 13='{type=string, value=Insights}', 14='{type=string, value=insights}', 15='{type=string, value=Información}', 16='{type=string, value=informacion}', 17='{type=string, value=Insights}', 18='{type=string, value=insights}', 19='{type=string, value=Insights}', 20='{type=string, value=insights}', 21='{type=string, value=Insighty}', 22='{type=string, value=insighty}', 23='{type=string, value=Аналитика}', 24='{type=string, value=insights}', 25='{type=string, value=인사이트}', 26='{type=string, value=insights}', 27='{type=string, value=インサイト}', 28='{type=string, value=insights}', 29='{type=string, value=insights}'}, {id=29281039704, createdAt=1589292157185, 1='{type=string, value=Data protection}', 2='{type=option, value={id=3, name='Legal', order=2}}', 3='{type=string, value=20}', 4='{type=number, value=0}', 6='{type=string, value=Data protection}', 7='{type=string, value=Datenschutz}', 8='{type=string, value=datenschutz}', 9='{type=string, value=数据保护}', 10='{type=string, value=data-protection}', 11='{type=string, value=Data protection}', 12='{type=string, value=data-protection}', 13='{type=string, value=Data protection}', 14='{type=string, value=data-protection}', 15='{type=string, value=Protección de datos}', 16='{type=string, value=proteccion-de-datos}', 17='{type=string, value=Protection des données}', 18='{type=string, value=protection-des-donnees}', 19='{type=string, value=Data protection}', 20='{type=string, value=data-protection}', 21='{type=string, value=Data protection}', 22='{type=string, value=data-protection}', 23='{type=string, value=Защита данных}', 24='{type=string, value=data-protection}', 25='{type=string, value=데이터 보호}', 26='{type=string, value=data-protection}', 27='{type=string, value=データの取扱い・保護}', 28='{type=string, value=data-protection}', 29='{type=string, value=data-protection}'}, {id=29281039706, createdAt=1589292157189, 1='{type=string, value=Legal}', 2='{type=option, value={id=3, name='Legal', order=2}}', 3='{type=string, value=30}', 4='{type=number, value=0}', 6='{type=string, value=Legal}', 7='{type=string, value=Impressum}', 8='{type=string, value=impressum}', 9='{type=string, value=法务}', 10='{type=string, value=legal}', 11='{type=string, value=Legal}', 12='{type=string, value=legal}', 13='{type=string, value=Legal}', 14='{type=string, value=legal}', 15='{type=string, value=Legal}', 16='{type=string, value=legal}', 17='{type=string, value=Mentions légales}', 18='{type=string, value=mentions-legales}', 19='{type=string, value=Note Legali}', 20='{type=string, value=note-legali}', 21='{type=string, value=Legal}', 22='{type=string, value=legal}', 23='{type=string, value=Юридическая поддержка}', 24='{type=string, value=legal}', 25='{type=string, value=법률}', 26='{type=string, value=legal}', 27='{type=string, value=利用条件}', 28='{type=string, value=legal}', 29='{type=string, value=legal}'}, {id=29281039707, createdAt=1589292157191, 1='{type=string, value=Careers}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=30}', 4='{type=number, value=0}', 6='{type=string, value=Careers}', 7='{type=string, value=Karriere}', 8='{type=string, value=karriere}', 9='{type=string, value=招贤纳士}', 10='{type=string, value=careers}', 11='{type=string, value=Careers}', 12='{type=string, value=careers}', 13='{type=string, value=Careers}', 14='{type=string, value=careers}', 15='{type=string, value=Carrera profesional}', 16='{type=string, value=carrera-profesional}', 17='{type=string, value=Carrières}', 18='{type=string, value=carrieres}', 19='{type=string, value=Careers}', 20='{type=string, value=careers}', 21='{type=string, value=Kariera}', 22='{type=string, value=kariera}', 23='{type=string, value=Вакансии}', 24='{type=string, value=careers}', 25='{type=string, value=채용}', 26='{type=string, value=careers}', 27='{type=string, value=Careers}', 28='{type=string, value=careers}', 29='{type=string, value=careers}'}, {id=29281039696, createdAt=1589292157167, 1='{type=string, value=Supplier}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=40}', 4='{type=number, value=0}', 6='{type=string, value=Supplier}', 7='{type=string, value=Supplier}', 8='{type=string, value=supplier}', 9='{type=string, value=供应商}', 10='{type=string, value=supplier}', 11='{type=string, value=Supplier}', 12='{type=string, value=supplier}', 13='{type=string, value=Supplier}', 14='{type=string, value=supplier}', 15='{type=string, value=Proveedores}', 16='{type=string, value=proveedores}', 17='{type=string, value=Supplier}', 18='{type=string, value=supplier}', 19='{type=string, value=Fornitori}', 20='{type=string, value=fornitori}', 21='{type=string, value=Supplier}', 22='{type=string, value=supplier}', 23='{type=string, value=Поставщикам}', 24='{type=string, value=supplier}', 25='{type=string, value=공급업체}', 26='{type=string, value=supplier}', 27='{type=string, value=サプライヤー}', 28='{type=string, value=supplier}', 29='{type=string, value=supplier}'}, {id=29281039699, createdAt=1589292157174, 1='{type=string, value=Blog}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=40}', 4='{type=number, value=0}', 5='{type=string, value=https://blog.gfk.com/}', 6='{type=string, value=Blog}', 7='{type=string, value=Blog}', 8='{type=string, value=blog}', 9='{type=string, value=博客}', 10='{type=string, value=blog}', 11='{type=string, value=Blog}', 12='{type=string, value=blog}', 13='{type=string, value=Blog}', 14='{type=string, value=blog}', 15='{type=string, value=Blog}', 16='{type=string, value=blog}', 17='{type=string, value=Blog}', 18='{type=string, value=blog}', 19='{type=string, value=Blog}', 20='{type=string, value=blog}', 21='{type=string, value=Blog}', 22='{type=string, value=blog}', 23='{type=string, value=Блог}', 24='{type=string, value=blog}', 25='{type=string, value=블로그}', 26='{type=string, value=blog}', 27='{type=string, value=Blog}', 28='{type=string, value=blog}', 29='{type=string, value=blog}'}, {id=29281039708, createdAt=1589292157193, 1='{type=string, value=Sitemap}', 2='{type=option, value={id=3, name='Legal', order=2}}', 3='{type=string, value=40}', 4='{type=number, value=0}', 6='{type=string, value=Sitemap}', 7='{type=string, value=Sitemap}', 8='{type=string, value=sitemap}', 9='{type=string, value=网站导航}', 10='{type=string, value=sitemap}', 11='{type=string, value=Sitemap}', 12='{type=string, value=sitemap}', 13='{type=string, value=Sitemap}', 14='{type=string, value=sitemap}', 15='{type=string, value=Mapa del sitio}', 16='{type=string, value=mapa-del-sitio}', 17='{type=string, value=Plan du site}', 18='{type=string, value=plan-du-site}', 19='{type=string, value=Mappa del sito}', 20='{type=string, value=mappa-del-sito}', 21='{type=string, value=Sitemap}', 22='{type=string, value=sitemap}', 23='{type=string, value=Карта сайта}', 24='{type=string, value=sitemap}', 25='{type=string, value=사이트맵}', 26='{type=string, value=sitemap}', 27='{type=string, value=サイトマップ}', 28='{type=string, value=sitemap}', 29='{type=string, value=sitemap}'}, {id=29281039697, createdAt=1589292157170, 1='{type=string, value=Press}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=50}', 4='{type=number, value=0}', 6='{type=string, value=Press}', 7='{type=string, value=Presse}', 8='{type=string, value=presse}', 9='{type=string, value=新闻}', 10='{type=string, value=press}', 11='{type=string, value=Press}', 12='{type=string, value=press}', 13='{type=string, value=Press}', 14='{type=string, value=press}', 15='{type=string, value=Prensa}', 16='{type=string, value=prensa}', 17='{type=string, value=Press}', 18='{type=string, value=press}', 19='{type=string, value=Stampa}', 20='{type=string, value=stampa}', 21='{type=string, value=Prasa}', 22='{type=string, value=prasa}', 23='{type=string, value=Пресса}', 24='{type=string, value=press}', 25='{type=string, value=보도자료}', 26='{type=string, value=press}', 27='{type=string, value=プレスルーム}', 28='{type=string, value=press}', 29='{type=string, value=press}'}, {id=29281039701, createdAt=1589292157178, 1='{type=string, value=Data Partnership}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=50}', 4='{type=number, value=0}', 6='{type=string, value=Data partnership}', 7='{type=string, value=Data partnership}', 8='{type=string, value=data-partnership}', 9='{type=string, value=数据伙伴关系}', 10='{type=string, value=data-partnership}', 11='{type=string, value=Data partnership}', 12='{type=string, value=data-partnership}', 13='{type=string, value=Data partnership}', 14='{type=string, value=data-partnership}', 15='{type=string, value=Data partnership}', 16='{type=string, value=data-partnership}', 17='{type=string, value=Data partnership}', 18='{type=string, value=data-partnership}', 19='{type=string, value=Data partnership}', 20='{type=string, value=data-partnership}', 21='{type=string, value=Współpraca w zakresie danych}', 22='{type=string, value=wspolpraca-w-zakresie-danych}', 23='{type=string, value=Партнерская программа обмена данными}', 24='{type=string, value=data-partnership}', 25='{type=string, value=데이터 파트너십}', 26='{type=string, value=data-partnership}', 27='{type=string, value=Data partnership}', 28='{type=string, value=data-partnership}', 29='{type=string, value=data-partnership}'}, {id=29281039698, createdAt=1589292157172, 1='{type=string, value=Contact}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=60}', 4='{type=number, value=0}', 6='{type=string, value=Contact}', 7='{type=string, value=Kontakt}', 8='{type=string, value=kontakt}', 9='{type=string, value=联系方式}', 10='{type=string, value=contact}', 11='{type=string, value=Contact}', 12='{type=string, value=contact}', 13='{type=string, value=Contact}', 14='{type=string, value=contact}', 15='{type=string, value=Contacto}', 16='{type=string, value=contacto}', 17='{type=string, value=Contact}', 18='{type=string, value=contact}', 19='{type=string, value=Contatti}', 20='{type=string, value=contatti}', 21='{type=string, value=Kontakt}', 22='{type=string, value=kontakt}', 23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

Articles

Blog

Events

Infographics

News

Reports

Video

Webinar

Whitepapers

Search for jobs

Our Teams

Featured Locations

Life@GfK

About GfK

Our executive leadership team

Our social charter

Our code of conduct

Our heritage

GfK offices around the world

GfK facts and figures

GfK Geo+ Branch Networks

What we do

How you benefit

Why choose us?

Related Products

GfK Experience Effects

GfK Geomarketing

GfK Campaign Performance Analysis

GfK Ad Fit Optimizer

Related Insights

Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

Map of the Month: Retail share of private consumption, Europe 2019

GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

Marketing

Sales

Pricing

Product

Category Management

Supply Chain

Business Intelligence

Technology and Durables

Retail

Media and Entertainment

Consumer Goods

Automotive

Financial Services

Market and Retail Intelligence

Brand Insights

Marketing and Sales Effectiveness

Consumer and Shopper Intelligence

Media Measurement