Location decisions require a solid strategy that’s responsive to changing market realities. Each individual site must be successful on its own and reinforce the effectiveness of your retail network as a whole.
Our retail network consultancy answers these questions, allowing you to pinpoint the best locations and bring your network into harmonious alignment. We do this by identifying your unique internal and external success factors, and showing you where those conditions are replicated in your markets. We calculate a custom index for your regional turnover potential that illuminates both promising sites for expansion and low-performing areas where closures can be considered. We also analyze any gaps or overlaps in your store catchment areas and show you the impact of competitors and retail synergies. Together these insights give you a blueprint for optimizing and future-proofing your retail network.
Once you know what makes your sites successful, you can select new sites with similar conditions, or close existing sites that don’t meet these criteria. Our analyses also deliver deep insights on the demand in your catchment areas, competitors, agglomeration effects and the available turnover potential. This gives you a strategic roadmap for choosing the best locations, both domestically and internationally. Whether you’re expanding or consolidating, we tell you the optimal number of stores and store types per target region. Our unified and customized approach to location evaluation delivers fast and comprehensive results. This gives you an objective and sound foundation for quickly filtering the best locations and safeguarding your investments.
Our integrated location intelligence lets you maximize your return on investment in your retail network. We offer:
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.Read more
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.Read more
Single source of cross-device multi-channel campaign performance analysis to maximize all elements of the marketing mix. Links to actual purchases. Offers comparable KPIs.Read more
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.Read more
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