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gfkconsult
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
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GfK Key Account Data
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
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GfK Market Intelligence: Sales Tracking
Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
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07.03.2022
Articles
Optics 2022: online purchase, premiumisation, ECP knows best, comfort
Sarah Bones, Global Strategic Insights Manager, on the major trends to look out for in Contact Lenses 2022
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16.02.2022
Articles
Q&A with Jutta Langer on how to shake-up your strategic planning
How to avoid blind spots in your strategic planning when your company struggles to dedicate quality time to the multi-lens data interrogation that's needed.
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09.02.2022
Events
Key highlights from Know.React.Predict. Control what happens next
Following a high-paced afternoon of insights, inspiration and energy, we felt a reminder of each session would be valuable
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07.04.2020
White papers
COVID-19: Impact on UK retail so far – and what we can learn from ...
As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
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21.06.2019
White papers
Just how smart is smart home technology?
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
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04.04.2018
White papers
GDPR: 4 practical steps all Researchers need to do now
One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”
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22.07.2021
Webinars
From stay at home to smart home
2020 was a bumper year for Smart Home take-up as people embraced the potential benefits that smart devices and products offer around the home.
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29.06.2021
Webinars
Navigating the ever-changing UK retail market
The pandemic has boosted the market value of the TCG sector for the foreseeable future. Demand remains high, but there are winds of change coming, and it will be important to target different consumer groups carefully.
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15.05.2020
Webinars
On demand webinar: How COVID-19 is impacting the buying behaviours ...
Watch our on demand webinar here.
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