Take your distribution strategy to the next level
Supply chains are increasingly complex, due to volatile customer purchase cycles. And globalization has led to expanding networks of suppliers and resources.
Strong business performance depends on being able to spot changes in customer demand and speed of innovation to quickly adapt your supply chains.
Our specialists deliver supply chain management intelligence you need to manage your supply chain from end to end with maximum efficiency. We combine distribution data with actual point of sales and product data, as well as sales forecasts. We track daily online pricing dynamics at SKU level across EMEA, US, LATAM and APAC - helping you improve your pricing strategy and margins.
Together with our live data analysis and alerting, GfK gives you a comprehensive and timely view of market demand, so you can identify and improve efficiencies in your entire supply chain – and boost your business performance.
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Read moreBased on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Read moreMeasure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Read more07.03.2022
Articles
Sarah Bones, Global Strategic Insights Manager, on the major trends to look out for in Contact Lenses 2022
16.02.2022
Articles
How to avoid blind spots in your strategic planning when your company struggles to dedicate quality time to the multi-lens data interrogation that's needed.
09.02.2022
Events
Following a high-paced afternoon of insights, inspiration and energy, we felt a reminder of each session would be valuable
07.04.2020
White papers
As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
21.06.2019
White papers
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
04.04.2018
White papers
One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”
22.07.2021
Webinars
2020 was a bumper year for Smart Home take-up as people embraced the potential benefits that smart devices and products offer around the home.
29.06.2021
Webinars
The pandemic has boosted the market value of the TCG sector for the foreseeable future. Demand remains high, but there are winds of change coming, and it will be important to target different consumer groups carefully.
15.05.2020
Webinars
Watch our on demand webinar here.