A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.Read more
A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.Read more
Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.Read more
How changes in shopping habits will affect your biggest sales season of the year.
Combining new data to bring you closer to your consumers’ purchase journey. Recording and presentation of the webinar is now available!
GfK has once again placed among the most innovative market research firms worldwide, according to an annual ranking published by the American Marketing Association.