To get the most from every dollar of advertising budgets, it’s vital to monitor and evaluate the performance of your media campaigns across all channels. In particular, the importance of online channels has increased significantly within the media mix so there’s an increased need to evaluate online and offline media budget allocation. GfK’s Campaign Performance Analysis provides the insight you need to maximize all the elements of your marketing mix, answering key questions such as:
Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness
GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc.
30.03.2021
Events
We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording ...
04.03.2021
Webinars
Capitalize on seismic shifts in the tech landscape and consumer behavior. Watch the on-demand webinar.
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 ...