GfK Experience Effects

Measuring the efficiency of consumers' experience points

What it is

A tracking program that provides insights into how interactions affect brand perceptions and drive spending.

How it works

We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.

Benefits

A dashboard for a holistic, clear view of your touch-points and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.

Related Insights

13.07.2020

News

Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.

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29.06.2020

News

Map of the Month: Retail share of private consumption, Europe 2019

GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

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29.06.2020

Reports

GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

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View all Insights

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8='{type=string, value=karriere}', 9='{type=string, value=招贤纳士}', 10='{type=string, value=careers}', 11='{type=string, value=Careers}', 12='{type=string, value=careers}', 13='{type=string, value=Careers}', 14='{type=string, value=careers}', 15='{type=string, value=Carrera profesional}', 16='{type=string, value=carrera-profesional}', 17='{type=string, value=Carrières}', 18='{type=string, value=carrieres}', 19='{type=string, value=Careers}', 20='{type=string, value=careers}', 21='{type=string, value=Kariera}', 22='{type=string, value=kariera}', 23='{type=string, value=Вакансии}', 24='{type=string, value=careers}', 25='{type=string, value=채용}', 26='{type=string, value=careers}', 27='{type=string, value=Careers}', 28='{type=string, value=careers}', 29='{type=string, value=careers}'}, {id=29281039696, createdAt=1589292157167, 1='{type=string, value=Supplier}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=40}', 4='{type=number, value=0}', 6='{type=string, value=Supplier}', 7='{type=string, value=Supplier}', 8='{type=string, value=supplier}', 9='{type=string, value=供应商}', 10='{type=string, value=supplier}', 11='{type=string, value=Supplier}', 12='{type=string, value=supplier}', 13='{type=string, value=Supplier}', 14='{type=string, value=supplier}', 15='{type=string, value=Proveedores}', 16='{type=string, value=proveedores}', 17='{type=string, value=Supplier}', 18='{type=string, value=supplier}', 19='{type=string, value=Fornitori}', 20='{type=string, value=fornitori}', 21='{type=string, value=Supplier}', 22='{type=string, value=supplier}', 23='{type=string, value=Поставщикам}', 24='{type=string, value=supplier}', 25='{type=string, value=공급업체}', 26='{type=string, value=supplier}', 27='{type=string, value=サプライヤー}', 28='{type=string, value=supplier}', 29='{type=string, value=supplier}'}, {id=29281039699, createdAt=1589292157174, 1='{type=string, value=Blog}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 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value=Press}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=50}', 4='{type=number, value=0}', 6='{type=string, value=Press}', 7='{type=string, value=Presse}', 8='{type=string, value=presse}', 9='{type=string, value=新闻}', 10='{type=string, value=press}', 11='{type=string, value=Press}', 12='{type=string, value=press}', 13='{type=string, value=Press}', 14='{type=string, value=press}', 15='{type=string, value=Prensa}', 16='{type=string, value=prensa}', 17='{type=string, value=Press}', 18='{type=string, value=press}', 19='{type=string, value=Stampa}', 20='{type=string, value=stampa}', 21='{type=string, value=Prasa}', 22='{type=string, value=prasa}', 23='{type=string, value=Пресса}', 24='{type=string, value=press}', 25='{type=string, value=보도자료}', 26='{type=string, value=press}', 27='{type=string, value=プレスルーム}', 28='{type=string, value=press}', 29='{type=string, value=press}'}, {id=29281039701, createdAt=1589292157178, 1='{type=string, value=Data Partnership}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=50}', 4='{type=number, value=0}', 6='{type=string, value=Data partnership}', 7='{type=string, value=Data partnership}', 8='{type=string, value=data-partnership}', 9='{type=string, value=数据伙伴关系}', 10='{type=string, value=data-partnership}', 11='{type=string, value=Data partnership}', 12='{type=string, value=data-partnership}', 13='{type=string, value=Data partnership}', 14='{type=string, value=data-partnership}', 15='{type=string, value=Data partnership}', 16='{type=string, value=data-partnership}', 17='{type=string, value=Data partnership}', 18='{type=string, value=data-partnership}', 19='{type=string, value=Data partnership}', 20='{type=string, value=data-partnership}', 21='{type=string, value=Współpraca w zakresie danych}', 22='{type=string, value=wspolpraca-w-zakresie-danych}', 23='{type=string, value=Партнерская программа обмена данными}', 24='{type=string, value=data-partnership}', 25='{type=string, value=데이터 파트너십}', 26='{type=string, value=data-partnership}', 27='{type=string, value=Data partnership}', 28='{type=string, value=data-partnership}', 29='{type=string, value=data-partnership}'}, {id=29281039698, createdAt=1589292157172, 1='{type=string, value=Contact}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=60}', 4='{type=number, value=0}', 6='{type=string, value=Contact}', 7='{type=string, value=Kontakt}', 8='{type=string, value=kontakt}', 9='{type=string, value=联系方式}', 10='{type=string, value=contact}', 11='{type=string, value=Contact}', 12='{type=string, value=contact}', 13='{type=string, value=Contact}', 14='{type=string, value=contact}', 15='{type=string, value=Contacto}', 16='{type=string, value=contacto}', 17='{type=string, value=Contact}', 18='{type=string, value=contact}', 19='{type=string, value=Contatti}', 20='{type=string, value=contatti}', 21='{type=string, value=Kontakt}', 22='{type=string, value=kontakt}', 23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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GfK Experience Effects

Measuring the efficiency of consumers' experience points

What it is

How it works

Benefits

Related Products

GfK Geomarketing

GfK Campaign Performance Analysis

GfK Ad Fit Optimizer

Related Insights

Map of the Month: FMCG share of brick-and-mortar retail turnover, ...

Map of the Month: Retail share of private consumption, Europe 2019

GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

Marketing

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Pricing

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