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GfK Experience Effects

Measuring the efficiency of consumers' experience points

What it is

A tracking program that provides insights into how interactions affect brand perceptions and drive spending.

How it works

We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.

Benefits

A dashboard for a holistic, clear view of your touch-points and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.

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Related Insights

  • 15.12.2020

    Experience Effects Infographics

    Who Won Black Friday Week?

    This infographic covers the key learnings and trends observed in the United Kingdom across the period, outlining what it took for brands to win and ...

  • 17.11.2020

    Experience Effects Reports

    Black Friday UK - are we already shopped out or on for a major boost?

    Has our Black Friday spending power been cannibalised by previous lockdown purchases? Or is it set for a record boost as we cheer ourselves with the ...

  • 03.11.2020

    Experience Effects Reports

    Europe's green consumers are increasing despite lockdowns

    What are the specific criteria that are tipping these purchase decisions? If you know what factors your shoppers care most about, you can focus your ...

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