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GfK SVOD Tracker

Understanding viewing patterns and habits to maximize digital revenues

The continually shifting and evolving media landscape provides an increasing number of ways for consumers to watch Subscription Video on Demand (SVOD) content. This offers both significant challenges and opportunities for all industry players whether they are broadcasters, platforms, digital media businesses, suppliers or distributors.

Working with our clients, GfK has developed a survey to provide the media industry with a detailed picture of how Connected Consumers are using SVOD, set within the context of overall viewing choices and behaviors. The GfK SVOD Tracker helps fill the gap in knowledge and inform future strategic developments by:

  • Understanding SVOD consumption and viewing behaviors
  • Evaluating the threats and opportunities SVOD presents to other forms of consumption
  • Benchmarking your performance across platforms and against the competition
  • Determining which content drives viewing and subscriber value to optimize future content development and maximize digital revenues
  • Evaluating the importance of Originals on each platform
  • Refining distribution strategies
  • Informing sales negotiations

The GfK SVOD Tracker is a continuous online survey that tracks daily consumption on the biggest SVOD platforms, plus topline access data for additional platforms. This 360 view of content includes both title and respondent-level analysis. Title-level provides ranking, performance by distributor, genre analysis and series level insight. At respondent-level we offer insight on consumer motivations and consumption habits such as binge watching and demographic analysis. Data is representative of the SVOD market as a whole.

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