Today’s speed to market for new products and shortening lifecycles place a unique pressure on organizations to stay competitive. Consumer purchasing behavior is constantly shifting. To succeed, businesses need accurate sales forecasts – based on robust analysis – and the most up-to-date purchasing and market trends. GfK delivers detailed forecasts of demand for technology devices, as well as insight into global technology market trends.
Our forecasts are built using the world’s largest sample of Point of Sales data for durable goods combined with our global expertise and local knowledge. This powerful combination offers uniquely granular and timely forecasts of future demand – predicting what products consumers will purchase, in what volume, at what price, and where.
There are three solutions in GfK’s Forecast suite:
Consumers, not retailers or manufacturers, are the driving force in today’s customer-centric economy. They determine the appetite for products, rendering the traditional models of supply and demand redundant. With less time than ever to deliver a margin and maximize sales, brands, retailers and manufacturers must anticipate and respond rapidly to changing consumer preferences if they are to offer the right products to the right customers at the right time. Your ability to accurately forecast future demand can make the difference between sales success or failure.
GfK’s Demand Forecast provides you with objective, regular and accurate predictions to:
Flexible, frequent and scalable, with GfK’s Demand Forecast you can rely on predictions for more than 300 technical consumer goods product categories worldwide. Access data 24/7 via an easy-to-use online dashboard, delivered at a frequency to suit you.
Institutional investors face pressure to perform. Having advance warning of significant emerging trends at the earliest stages is invaluable to support investment decisions.
We provide investors with reliable and detailed forecasts based on actual sales data. We predict and document turning points in consumer demand, providing regular, timely and detailed company analysis on technology hardware, semiconductor and consumer durable companies. The team’s global presence provides near 24/7 support.
Leveraging GfK sell-out data, we deliver timely, primary and incremental research to component suppliers and branded vendors globally. Our service, Supply Chain and Industry Market Analytics (SIMA), covers in-depth analysis and triangulates it with external data points to explain and anticipate developments in the technology device marketplace
SIMA is designed for supply chain vendors in the Handset, TV and PC/Tablet space and covers a global and regional level forecasts delivered by our dedicated market analysts based in Asia, US and Europe
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.Read more
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.Read more
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.Read more
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