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GfK Exposure Effects

Measuring the effectiveness of digital or cross-media advertising

What it is

A solution that measures both, reach per media and emotional response and provides a simple yet analytical framework with concrete actions.

How it works

We apply a special modelling approach based on media consumption behavior and the client media plan, to measure the reach of non-digital media and a cookie and tag technology to measure exposure to digital media. Our facial coding approach complements the analysis of the emotional response to TV or video ads.

Benefits

Helps improve the effectiveness of your digital only or cross-media campaigns across all offline and online touchpoints. Optimizes your media planning, creative execution and messaging for a better ROI of your ad campaigns.

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