Consumers’ lives are transforming at unprecedented speeds. These shifts present huge challenges for brands – but also point the way to extraordinary opportunities.
Our well-established research on consumers’ attitudes towards all aspects of life provides a rich understanding of your target group, markets and categories today and tomorrow. In our Consumer Life study we identify how people live, what they want, and how they think. Our FutureBuy research tracks shopping attitudes and behaviors.
Covering 30+ countries, our study is the longest-running and most comprehensive on changing values and lifestyles around the world. Since 1973 in the US, and since 1997 globally, Consumer Life has defined and anticipated new consumer opportunities and emerging needs, revealing:
Drill down into a unique data set about your target group
To help you harness the changing consumer landscape for your brand’s advantage, we provide a unique combination of unrivaled data and deep expertise for you to answer your most important questions quickly. Clients use our insights in a variety of ways, from getting smart on new markets and consumer targets, to understanding a topic before conducting custom research, to looking into the future with a bespoke trends framework. Recently, we have:
Access strategic insights through reports or advisory services
Reports help you refine business strategy, guide innovation, and optimize targeting and messaging. Available off-the-shelf, or as part of our ongoing subscription and consulting services, report topics include:
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FutureBuy is the definitive resource for capturing the hearts and minds of today’s empowered shoppers. With an unmatched category and geographic footprint, it gives brands and retailers the insights they need to:
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.Read more
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.Read more
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.Read more
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