With more ways to shop than ever before, it’s essential to have a complete and up-to-date understanding of consumer purchase behavior across global markets.
GfK’s Consumer Insights Engine provides a true 360 degree perspective of consumer purchase decisions – from the what, where and when an item was bought through to the all-important detail of who bought it and why. With detailed consumer profiles, you can understand, identify and focus on your target audience, and with the ‘why buy?’ insights, you can leverage purchase drivers and influence buying decisions. You’ll be able to make smarter, faster decisions to optimize your performance across all touchpoints to increase sales.
The GfK Consumer Insights Engine answers key business questions using comprehensive datasets and advanced analytics, including:
We integrate an unprecedented volume of active and measured (passive) data covering online and offline touchpoints, including our quarterly survey data from 500,000 recent buyers globally which is uniquely calibrated with GfK’s proprietary Point of Sales data. To that we add feedback and opinions from more than one million online reviews published on the market’s biggest retailer websites.
GfK Consumer Insights Engine is the most comprehensive platform available today, offering invaluable insights into consumer behavior and market trends in the consumer technology and durables category in 13 countries. It provides immediate access to consumer behavior, shopper profiles and purchase drivers.
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.Read more
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.Read more
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.Read more
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.Read more
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