The revolution in the way people consume media means businesses need to rethink how they manage brands. Knowing what elements of your brand to activate, understanding which attributes resonate with consumers, and which touchpoints will stimulate growth is essential if you are to win in this challenging landscape.
GfK’s Brand Performance Monitor is the industry’s only solution that identifies the value of sales directly attributable to your brand. It integrates brand insights from different data sources to help you make informed decisions about your brand. With GfK’s Point of Sale data at its core, it bridges the divide between consumers’ behavior and attitudes and sales, to address one of the major pain points of marketers - understanding how brand perceptions link to market reality. Combined with GfK’s brand expertise and advanced analytics, GfK’s Brand Performance Monitor can help you identify growth opportunities for you brand and find ways to increase your brand value:
Prove your brand’s value
Understand category dynamics
Activate your brand strengths
Whatever the development phase of your brand – from early stage strategic brand positioning through to marketing mix execution – GfK’s Brand Performance Monitor helps you answer key business questions such as:
GfK’s Brand Performance Monitor is the go-to solution for planning and measuring brand building strategies helping answer your key business.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.Read more
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.Read more
Single source of cross-device multi-channel campaign performance analysis to maximize all elements of the marketing mix. Links to actual purchases. Offers comparable KPIs.Read more
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.Read more
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