GfK’s long-running Consumer Confidence Index improved seven points in December, to stand at to -26 overall. All five measures increased in comparison to the November 20th announcement.
Joe Staton, GfK’s Client Strategy Director, says:
“Many might be surprised that we are ending 2020 on a much brighter note after a roller-coaster of a year. It’s safe to say that consumers are looking for good news and they have found it in the form of the UK’s COVID-19 vaccination programme getting underway, which has lifted the mood pre-Christmas 2020.
"The 15-point leap in consumer views on the future economy stands out: we have not registered a change of that magnitude for that measure since April/May 2011. The renewed expectations on personal finances looking ahead are also welcome, while the six-point uptick in the Major Purchase Index is good news for online and offline retailers.
"While confidence is still in negative figures overall, we can start to ask: are we finally heading in the right direction?”
The Overall Index Score increased seven points to -26 in December. All five measures increased in comparison to the November 20th announcement.
The index measuring changes in personal finances over the last 12 months is up seven points to -9; this is six points lower than December 2019.
The forecast for personal finances over the next 12 months is up eight points this month at +3; this is the same as December 2019.
The measure for the general economic situation of the country during the last 12 months is up two points at -65; this is 34 points lower than in December 2019.
Expectations for the general economic situation over the coming 12 months are up 15 points; this is eight points lower than December 2019.
The Major Purchase Index has increased by six points to -22 in December; this is 25 points lower than it was in December 2019.
The Savings Index has jumped six points to +17 in December; this is only one point lower than this time last year.
About the survey
Personal Financial Situation
This index is based on the following questions to consumers: ‘How has the financial situation of your household changed over the last 12 months?’
‘How do you expect the financial position of your household to change over the next 12 months?’ (a lot better – a little better – stay(ed) the same – a little worse – a lot worse)
General Economic Situation
This index is based on the following questions to consumers: ‘How do you think the general economic situation in this country has changed over the last 12 months?’
‘How do you expect the general economic situation in this country to develop over the next 12 months?’
(a lot better – a little better – stay(ed) the same – a little worse - a lot worse)
Major Purchase Index
This index is based on the following question to consumers: ‘In view of the general economic situation, do you think now is the right time for people to make major purchases such as furniture or electrical goods?’
(right time – neither right nor wrong time – wrong time)
This index is based on the following question to consumers: ‘In view of the general economic situation do you think now is?’ (a very good time to save – a fairly good time to save – not a good time to save – a very bad time to save)
(Commented on but not included in the Index Score)
The total market is down -2.1%, with online sales value dropping -3.8%.Read more
GfK’s long-running Consumer Confidence Index increased three points in November to -44. All measures were up in comparison to the October 21st announcement.Read more
GfK’s Consumer Confidence Index increased two points in October to -47. Three measures were up, one was flat and one decreased in comparison to the September 23rd announcement.Read more