logo EN-GB

24.03.2020

IT Monitor sales almost double in one week, as Britain moves to home working

As the early wave of British consumers began working  from home wherever possible, the number of IT monitors bought during the week ending 14th March almost doubled compared to the week before. Comparing this to the same period last year, that is a staggering growth of 133.9% in volume, and 132.3% in value.

This spending is not limited to monitors, either. Purchases of keyboards jumped during that same week, giving a year-on-year growth of +68.8% in value, and so too did pointing devices (e.g mouse, track ball, stylus pen), although less dramatically - but still giving value growth of +29.7% compared to this time last year.

Communication devices also saw a jump of +29.4% in value year-on-year for that same week - driven by sales of routers, repeaters, port replicators and docking stations.

Kelly Whitwick, UK Retail Lead for Market Insights at GfK, comments, “Following the Government instruction to stay at home and avoid crowded places, IT manufacturers and retailers are witnessing a sales uplift as home-bound workers rush to invest in IT equipment to help them work comfortably from home. IT is not the only area we’re tracking that shows increased sales, though – with sales of freezers, fridges, hair clippers, and food deep fryers all showing significant year on year growth during that week.”

Week ending 14th March 2020

Value growth vs same week 2019

Monitors

+132.3%

Keyboards

+68.8%

Pointing devices (mice)

+29.7%

Communication devices (e.g. Routers, Access Points, Docking Stations, Hubs, Repeaters and switches)

+29.4%

For further insights around the impacts of COVID-19 globally, please visit our resource centre: www.gfk.com/coronavirus

Notes to the editor

All data shown is from GfK Point of Sales (POS) weekly tracking, covering Great Britain for the week ending 14th March 2020.

Latest Press Releases

  • 24.04.2020
    UK Consumer Confidence holds at -34 for April 2020

    GfK’s long-running Consumer Confidence Index has remained at -34 for April. One measure increased in comparison to the COVID-19 flash of April 6th, one measure decreased, and three measures remained the same.

    Read more
  • 22.04.2020
    British men spend on looking sharp during lockdown

    Sales of shavers rocketed in the first two weeks of April, joining the continuing trend in sales of hair clippers, as men seek to look sharp during lockdown.

    Read more
  • 20.04.2020
    Britain turns to home cooking comfort during lock-down

    Sales of some kitchen appliances shot up as Britain hit week two of enforced lock-down, suggesting that people are turning into mini master-chefs - both to use up the in-home hours, and for the comfort of home-cooked meals.

    Read more
  • 06.04.2020
    UK Consumer Confidence dives to -34 during first weeks of lock-down

    GfK has released an interim COVID-19 flash report using data gathered between 16th and 27th March. It shows the long-running Consumer Confidence Index has decreased drastically by 25 points between the first two and last two weeks of March – falling to –34. All measures that make up the Index Score have decreased.

    Read more
View all Press Releases