London, 20.04.2020
Sales of some kitchen appliances shot up as Britain hit week two of enforced lock-down, suggesting that people are turning into mini master-chefs - both to use up the in-home hours, and for the comfort of home-cooked meals.
In the week 29 March to 4 April, purchases of deep fryers showed a sizzling 76.4% growth in value compared to the same week last year, while hot beverage makers steamed in at 65.4%.
Sandwich makers, waffle makers and grills served up 62.1% value growth, and food preparation products mixed in at 61.5% overall, driven by stirring leaps in purchases of food stand mixers (218.6%), hand mixers (105.3%) and food processors (43.7%) used mainly for home baking.
Kelly Whitwick, UK Retail Lead for Market Insights at GfK, comments,
“Looking across these home cooking appliances, the average price is showing an upward trajectory since lock-down started. It seems we are using the money saved from not dining out to invest in premium cooking equipment and smarter models. For brands and retailers in the small domestic goods sector, this is the time to be promoting your higher-end products, as a ‘treat yourself’ purchase and a way to eat more healthily, as well as entertaining yourself, during lock-down.”
Escalating cost-of-living crisis continues to punish consumers
Read moreAs Brits feel the squeeze, GfK’s Telco experts have spotted a trend for committing to longer term mobile phone contracts to manage rising prices.
Read moreAfter the collapse in the previous month, the overall economic outlook across Europe recovered slightly in April 2022 (+3 points). UK, Estonia, Denmark and Portugal have the lowest levels of economic expectations; while the outlook improved in Spain, France, Belgium and Italy.
Read more