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Press Releases

Here you can find the latest press releases. View all press releases

    • 07/12/18
    • Social and Strategic Research
    • Brand and Customer Experience
    • Government & Academic (North America)
    • United Kingdom
    • English

    Culture trumps politics in how ordinary Americans see UK

    US views of the UK are driven more by cultural factors than political issues, according to new research conducted by GfK on behalf of the British Council, exploring the future of transatlantic ties - pointing to a crucial role for British culture in future relations between the two countries.

    • 07/10/18
    • Media Measurement
    • Brand and Customer Experience
    • Advertising
    • United Kingdom
    • English

    Humorous ads trigger greater response than sporty ads screened around World Cup game

    When it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humour achieved a higher biometric response and a high-er stated response that those themed around athletics, product benefits or emotional pull.
    • 06/29/18
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence drops two points to -9 in June

    Consumers in pre-Brexit UK are less confident about the economy and seem set on self-imposed austerity
    • 06/01/18
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    GfK maps the impact of sponsoring Brico Cross in Belgium

    46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.
    • 05/31/18
    • Retail
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence rises two points to -7 in May

    Contrasting views on personal finances versus the wider UK economy continue to keep GfK's overall Consumer Confidence Index Score in negative territory.
    • 04/27/18
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence drops two points to -9 in April

    GfK’s long-running Consumer Confidence Index decreased two points in April 2018. Four of the five measures were lower, with the remaining measure increasing.
    • 04/19/18
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer sentiment in Europe stayed cautiously optimistic for Q1

    In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.
    • 04/11/18
    • Retail
    • Technology
    • United Kingdom
    • English

    Was it Good Friday or Black Friday? Tech Sales Soar at Easter while DIY struggles

    The early timing of Easter 2018 combined with crazy weather conditions, has brought about a very different pattern of trade to that seen in previous years. In fact, comparisons between Easter 2018 and 2017 show stark differences for both the Technology and DIY sectors.
    • 03/29/18
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence rises to -7 in March

    Spring is in the air with increases across the board on personal finances, the general economy and purchase intentions  GfK’s long-running Consumer Confidence Index increased three points in March 2018.  All five of the constituent measures recorded higher values. 
    • 02/28/18
    • Retail
    • Technology
    • Consumer Goods
    • United Kingdom
    • English

    UK Consumer Confidence drops one point in February to -10

    Overall Index Score has bounced between zero and -13 since February 2016
    • 01/31/18
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • FMCG
    • Consumer Life
    • United Kingdom
    • English

    UK Consumer Confidence increases four points in January to -9

    2018 kicks off on surprisingly upbeat note
    • 01/30/18
    • Travel and Hospitality
    • Brand and Customer Experience
    • Public Communications and Social Science
    • United Kingdom
    • English

    London holds steady as 2nd highest-rated city in the world

    Paris holds onto top place for second year running, followed closely by London. Sydney knocks New York off 3rd place. Dublin and Edinburgh both show large score gains. 
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