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Press Releases

Here you can find the latest press releases. View all press releases

    • 09/20/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United Kingdom
    • English

    Dixons Carphone and GfK agree information partnership

    Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information
    • 08/31/18
    • Financial Services
    • Social and Strategic Research
    • Retail
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence jumps three points in August to -7

    Are British consumers showing immunity to Brexit babble? GfK’s long-running Consumer Confidence Index UK increased by three points  to -7 in August 2018.  Four measures increased and one measure stayed the same.
    • 08/07/18
    • Technology
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    MVNOs continue gains across all tariff types in UK

    Mobile virtual network operators (MVNOs) hold almost 1 in 3 of sim-only (SIMO) main connections. Sky, BT, Virgin and plusnet hold a combined share of 18% of SIMO main connections. 74% of new contract SIMO deals for Sky, BT and Virgin come from their home services client base
    • 08/06/18
    • United Kingdom
    • English

    GfK appoints Warren Saunders as new General Manager for Northern Europe

    As of September 24, 2018, Saunders will take on responsibility for GfK’s business activities in this region and will report directly to GfK Chief Customer Officer, Christian Erlandson. 
    • 07/31/18
    • United Kingdom
    • English

    July heatwave in UK but consumer confidence remains stubbornly sub-zero

    UK Consumer Confidence dropped by one point in July 2018 to -10, despite increases in both measures for people's personal financial situation.
    • 07/12/18
    • Social and Strategic Research
    • Brand and Customer Experience
    • Government & Academic (North America)
    • United Kingdom
    • English

    Culture trumps politics in how ordinary Americans see UK

    US views of the UK are driven more by cultural factors than political issues, according to new research conducted by GfK on behalf of the British Council, exploring the future of transatlantic ties - pointing to a crucial role for British culture in future relations between the two countries.

    • 07/10/18
    • Media Measurement
    • Brand and Customer Experience
    • Advertising
    • United Kingdom
    • English

    Humorous ads trigger greater response than sporty ads screened around World Cup game

    When it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humour achieved a higher biometric response and a high-er stated response that those themed around athletics, product benefits or emotional pull.
    • 06/29/18
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence drops two points to -9 in June

    Consumers in pre-Brexit UK are less confident about the economy and seem set on self-imposed austerity
    • 06/01/18
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    GfK maps the impact of sponsoring Brico Cross in Belgium

    46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.
    • 05/31/18
    • Retail
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • United Kingdom
    • English

    UK Consumer Confidence rises two points to -7 in May

    Contrasting views on personal finances versus the wider UK economy continue to keep GfK's overall Consumer Confidence Index Score in negative territory.
    • 04/27/18
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence drops two points to -9 in April

    GfK’s long-running Consumer Confidence Index decreased two points in April 2018. Four of the five measures were lower, with the remaining measure increasing.
    • 04/19/18
    • Trends and Forecasting
    • United Kingdom
    • English

    Consumer sentiment in Europe stayed cautiously optimistic for Q1

    In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.
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