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Download White Paper "Young Shoppers"

Download White Paper "Young Shoppers"

GfK White Paper on the "Young Shoppers" and the importance of understanding this target group for retailers and retail investors

Retail's never-ending evolution spurs the birth and death of countless shopping concepts. The ongoing poaching of turnover by eCommerce is increasing competitive pressures, requiring today's companies to react more quickly than ever to new trends in order to maintain a market presence.  While online retail has undoubtedly revealed the weaknesses of offline retail, it ultimately enhances rather than replaces conventional retail. The future for conventional retail need not be bleak if retailers, retail real estate developers and public officials learn to understand the shopping motives and behaviours of the "Young Shopper" target group detailed in this white paper. 

Click here to download the white paper.