As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
One of the big questions our clients are asking us is, “Does General Data Protection Regulation (GDPR) apply to me, and what specific actions do I need to take to be compliant with my research?”
Innovating their propositions to fit emerging consumer needs will ensure they aren't.
Category management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?
In an occasion-driven industry like alcoholic drinks, how can brands increase the effectiveness of their touchpoint activations. Find out in our white paper.
It’s time to move beyond impressions, sessions and searches in programmatic advertising and put people back into data.
Six key lessons for the travel industry about hybrid customer behaviour
River Cruising is a growing sector but is it ready to attract the future consumer and reach its full growth potential?Read more to find out where future opportunities exist, how to reach the future consumer as well as how to make your brand stand out in the crowded travel market.