Today the cruise industry is bigger than ever and travellers have instant access to thousands of choices. How can you understand their purchase journey, compare industry sectors or identify trends? We report clear industry insights on booking information based on live forward bookings, worldwide and country travel data and Product and pricing choices.
Watch our new film about synchronizing tomorrow’s car with the needs of the Connected Consumer GfK has partnered with the Institute of the Motor Industry to create a film about the future of car innovations and synchronizing these with the needs of the consumer. This film features and demonstrates how BMW UK is innovating and working with GfK to better understand the needs of the Connected Consumer. Find out more and explore the Connected Consumer
It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.
Simstore enables GfK NORM’s clients to understand and predict shopping behaviour. In short, why consumers buy what they buy. In this way, we can offer our clients an effective way to win at point of purchase: the methodology is proven, fast and affordable.
Never before has so much information about customers, products, markets and media been available, and in such detail – and never before has it been so difficult to interpret that information correctly. It is precisely this capability that gives GfK its massive strength. GfK creates clarity.