17.11.2020
Reports
Has our Black Friday spending power been cannibalised by previous lockdown purchases? Or is it set for a record boost as we cheer ourselves with the money saved by being stuck at home this year?
03.11.2020
Reports
What are the specific criteria that are tipping these purchase decisions? If you know what factors your shoppers care most about, you can focus your environmental investment on areas that not only benefit our planet, but also attract maximum approval, loyalty and spend from your buying audience.
05.08.2020
Reports
Get a holistic picture of the health & wellbeing trend in general. Get to know different consumer types, how they deal with healthy lifestyle topics and how this is reflected in their behavior.
24.10.2017
Reports
Get closer to consumers’ attitudes about Brexit’s impact on them personally so you can understand current uncertainty and plan for the future with our report.
31.07.2017
Reports
Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.
10.07.2017
Reports
We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
10.05.2017
Reports
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
30.11.2016
Reports
GfK’s long-running Consumer Confidence Index has decreased by five points this month to -8. All five of the measures in the Index saw decreases in November.
20.09.2016
Reports
The fashion industry has been struggling across Europe for a while, and the concern is that the UK, which has up to now maintained a flat performance, may start to decline. We share our latest thinking on what a UK fashion brands need to do to be successful in today’s ever changing environment and to inspire and engage tomorrow's fashion consumer.
27.07.2016
Reports
The impact of Brexit continues to raise uncertainty about the future, both in the travel industry and otherwise.
11.04.2016
Reports
The world as we know it is changing at an unprecedented rate, and along with it are the ways in which consumers are thinking, living and communicating across the globe. The rapid commercialization of high speed internet, smart devices and cloud computing has meant that we are living increasingly interconnected lives with the devices around us. ‘Smart Home’, ‘Connected Living’ and ‘Internet of Things’ are just some of the buzz words being used to describe this growing global phenomenon.
09.03.2016
Reports
Understanding the driving forces behind the connected consumer.
02.03.2016
Reports
Most companies aspire to put the customer at the heart of everything they do – they know that customer centricity isn’t a ‘nice to have’ but an essential for sustainable growth.
25.01.2016
Reports
Internationally, people average 4 hours a week on personal grooming. What are the big reasons that drive us to want to look our best? Take a look at our 22-country report.
27.11.2015
Reports
This year saw retailers taking differing approaches to Black Friday; some didn’t participate, some promoted early and for longer, and some marketed without actually using the words “Black Friday”. Despite the differing approaches, consumers responded and based on the GfK Point of Sales Tracking weekly data, this Black Friday has been the biggest yet for consumer durables.
05.11.2015
Reports
Once upon a time, the idea of monitoring and controlling household goods and services remotely from a mobile device belonged to the world of science fiction. Today, thanks to advancements in technology, the smart home concept has materialized.
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