Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
How do brands – especially alcohol brands - ensure meaningful interactions with consumers, when lockdown restricted people to online buying, or via grocery stores and supermarkets? During lockdowns and the ongoing social distancing, people no longer interacted with brands in the same away - and that has changed their purchase journey going forwards.
Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those all-important seasonal sales peaks.
Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal sales events.