Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
September has seen a sudden, worrying drop in the confidence levels of those earning in the £35,000 to £49,999 bracket, driven by increased concern for the UK’s economic position in the coming 12 months.
Using data to drive decision-making has proven critical in 2021. Here’s how to ensure the data you’re using to make decisions is accurate, clean, and up to date this year and beyond.
Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.
Normally, the weeks leading up to a major event like the Euro Championships would see fans splashing out on new TVs. But this isn’t a normal year - so, what's been happening? GfK’s Jan Lorbach (Senior Global Strategic Insights Manager) answers our questions on the what and the why of recent TV sales.
"48% say they’re more likely to visit a store that offers augmented or virtual reality" (GfK) - and "68% say AR could persuade them to buy an item online without needing to see it in physical reality.” (Eyekandy). GfK and Eyekandy join ideas to explore how far Augmented Reality (AR) is already influencing shoppers’ online purchase decisions and what the next big thing for retail is likely to be.
Which smart home products are people across Europe buying - and how are they using those products? GfK presents the major EU trends, with deep dives into UK, France and Netherlands.
How do brands – especially alcohol brands - ensure meaningful interactions with consumers, when lockdown restricted people to online buying, or via grocery stores and supermarkets? During lockdowns and the ongoing social distancing, people no longer interacted with brands in the same away - and that has changed their purchase journey going forwards.
Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those all-important seasonal sales peaks.
Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal sales events.
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