logo
search
EN-GB

15.12.2020

Who Won Black Friday Week?

After a turbulent year, manufacturers and retailers in the technology and consumer goods market had to act quickly to win customers over the Black Friday week.

As a significant proportion of shopping experiences around the world took place online due to the COVID situation, the question arises as to how the sales were affected.

The following infographic reveals the most important findings and trends that were observed in the UK during this period. It also shows what it took for brands to come out of Black Friday week as winners and where opportunities might lie.

Watch webinar on demand

Related Products

  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more

Related Insights

  • 19.10.2020

    Who Won Black Friday Week 2020? Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 15.05.2020

    Who Won Black Friday Week 2020? Webinars

    On demand webinar: How COVID-19 is impacting the buying behaviours ...

    Watch our on demand webinar here.

  • 14.05.2020

    Who Won Black Friday Week 2020? Articles

    Perfect your promotional tactics with weekly sales insights

    Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.

View all Insights