In an occasion-driven industry like alcoholic drinks, there is not an 'off-the-shelf' consumer touchpoint journey. Instead, the journey is a stitched together patchwork reflecting consumers' experiences. It's not a linear, neat, step-by-step process.
In this paper you will discover how your brand can improve the emotional connection, and the impact at the moment of choice in the occasion. We will help you understand:
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.Read more
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.Read more
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.Read more
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