10.05.2017
In an occasion-driven industry like alcoholic drinks, there is not an 'off-the-shelf' consumer touchpoint journey. Instead, the journey is a stitched together patchwork reflecting consumers' experiences. It's not a linear, neat, step-by-step process.
In this paper you will discover how your brand can improve the emotional connection, and the impact at the moment of choice in the occasion. We will help you understand: