02.10.2017
Category management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?
From our work consulting with retailers, manufacturers and consumers, we know that the category vision must change to revolve around the shopper.
In this paper, we share our three top tips to becoming the superhero of the shelf:
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.
Read moreA robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.
Read moreWe integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
Read more17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
19.10.2020
Articles
How changes in shopping habits will affect your biggest sales season of the year.
12.07.2019
Webinars
Combining new data to bring you closer to your consumers’ purchase journey. Recording and presentation of the webinar is now available!