Home Enhancements in the UK are important to consumers and there’s an appetite for them to improve their homes. As Omni-channel shopping for the categories becomes ever more embedded take a look at our infographic which shows the growth in online sales for many Home Enhancement categories.
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.Read more
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.Read more
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.Read more
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