logo
search
EN-GB

26.04.2016

‘Save today’ versus ‘Enjoy life today’

How strongly does the online population in each of 22 countries agree or disagree with the statement “I want to enjoy life today and will worry about savings and investments later”?

  • 38 percent disagree with having fun today and worrying about saving later, 34 percent agree and 25 percent are neutral
  • Women are more inclined to be savings-minded; men are evenly divided
  • Twenty-somethings beat teenagers on highest percentage of fun-lovers
  • Hong Kong is only country with over half of the online population in favor of saving today

For the complete free-of-charge study, click here

Download Infographic Enjoy life (total)

Download Infographic Enjoy life (total)

Download Infographic Enjoy life (countries)

Download Infographic Enjoy life (countries)

Related Products

  • GfK Key Account Data

    Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

    Read more
  • GfK Why2Buy

    Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

    Read more
  • GfK Market Intelligence: Sales Tracking

    Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.

    Read more

Related Insights

  • 19.10.2020

    ‘Save today’ versus ‘Enjoy life today’ Articles

    If you know this Black Friday will be like no other, you can take ...

    How changes in shopping habits will affect your biggest sales season of the year.

  • 15.05.2020

    ‘Save today’ versus ‘Enjoy life today’ Webinars

    On demand webinar: How COVID-19 is impacting the buying behaviours ...

    Watch our on demand webinar here.

  • 14.05.2020

    ‘Save today’ versus ‘Enjoy life today’ Articles

    Perfect your promotional tactics with weekly sales insights

    Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.

View all Insights