The powered gardening* market experienced modest growth over the year to date (Jan-Jun17). Value sales grew by 2.7%, supported by average price growth of 6.7%. Unfortunately volume sales have slowed down, declining by 3.8% compared to last year.
The two largest categories, lawnmowers and grass trimmers, are driving the decline and combined account for 77% of total value sales. One area that continues to perform well is the cordless sector, which is up 31% this year with consumers happy to invest in the safety and convenience of losing the cord.
Though powered gardening products are predominantly an instore purchase – online sales continue to gain momentum. Online value share has risen to 23% which represents an uplift of 17% compared to sales in the first half of 2016. This trend is likely to continue as more consumers prefer the product and price transparency that shopping online provides, as well as time the saving benefits.
*Powered Gardening includes Lawnmowers, Grass Trimmers, Hedge Trimmers, Shredders, Scarifiers, Blow Vacs, Chain Saws and Powered Grass Shears.