The key trends affecting the IT retail market is agile working and PC gaming with areas such as desk computing, mobile computing and monitors all benefiting from growth.
Computing tablets have seen a dramatic change in Q3 2016 now experiencing 21% volume declines compared to the strong growth for Q1 and Q2. This is driven by substitution for 2-in-1 convertible notebooks with the ability for content creation. This is also correlated with the continued volume growth in monitors with 18% of consumers creating home offices and plugging in their smaller screen sized notebooks. This is shown with less than 14” notebooks now accounting for 33% volume of the market for Q3 2016 and monitors over 30” growing to 9% of the value of market.
So with the increase of agile working it also has had a negative effect on the deskbound computing with continued declines in desktops (11%) and All-in-ones (17%) for volume. The only section of growth within desktops is gaming PC’s which has grown the value of the total category by 3.3% for Q3; this is driven by virtual reality R which has also grown the gaming peripherals markets of mice and keyboards. For Q4 this trend is likely to continue with the gifting season and the winter weather.
Author: Megan Wood, Account Manager
Source: GfK Point of Sales Tracking,Q3 2016 vs. Q3 2015