02.06.2016
Eight in ten consumers worldwide agree that the smart home is an extremely, very or fairly appealing concept. Whichever smart home sector you operate in, the smart home represents a huge opportunity – and a challenge.
Communicating the benefits of saving time and being free from repetitive domestic chores is one such challenge. Competing with a whole range of vendors moving into the space is another.
Is your business ready to maximize the smart home? Start by understanding what consumers say they want and expect from you.
Explore more about smart home
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Read moreCustom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.
Read moreProduct tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.
Read more19.10.2020
Articles
How changes in shopping habits will affect your biggest sales season of the year.
15.05.2020
Webinars
Watch our on demand webinar here.
14.05.2020
Articles
Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.