GfK is delighted that Jackie Megahey has been appointed a Fellow of our UK Industry body, the Market Research society (MRS).
Jackie is one of six richly-deserving industry leaders who were appointed MRS Fellows in April 2017. They will be presented with certificates at the Excellence Awards lunch on 9 June.
Jackie has nearly 30 years’ experience in the market research sector and is our Regional Research & Quality Director for GfK UK, Nordics & Baltics. Her primary role is to provide guidance and advice on data protection, industry guidelines and standards, privacy and all issues affecting research.
Jackie is a Designated Member of ESOMAR and has made a significant contribution to MRS, currently serving as a member of the Market Research Standards Board, plus 8 years as a member of the MRQSA Council and BSI mirror committee, 12 years as a member of the IQCS Council and improving understanding of quality and compliance issues via contributions to a broad range of publications and conferences.
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.Read more
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.Read more
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.Read more
Subscribe to GfK Insights