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Consumer Goods|FMCG|Mystery Shopping|United Kingdom|English

Is your brand achieving the perfect serve?


As it becomes increasingly difficult to influence consumers through traditional advertising, bar staff really do hold the key when it comes to getting your alcohol brand at the forefront of consumers’ minds. Our recent survey highlighted the brands that are winning in the on-trade along with how they are typically served. Most importantly though, it uncovered just how influential the personal preference of bar staff is when driving the all-important recommendation and how ultimately earning that share of bar staff advocacy is the real battle for drink manufacturers if they want be the pick of the gins.

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Oli Bailey
Director, Mystery Shopping