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02.06.2016

Embracing the future of packaging

Your products’ packaging creates a vital connection between your brand and your customers. The right packaging delivered to the right channel can be a powerful tool when revitalising brands and launching new products.

Join GfK’s industry experts and listen to the case study from SCA (Cushelle) to learn about the key trends affecting packaging – now and in the future.

This 30 minute webinar will explore:

  • How SCA (Cushelle) used brand characterisation to optimise pack design and drive their share of shelf
  • How to develop a pack design strategy that works across both in-store and e-commerce environments
  • The best way to communicate both your brand and your proposition to consumers
  • The rise of Amazon and their battle with CPG companies and traditional retail brands to win at the point of sale
  • Why smart packaging is key to an enhanced product experience and brand growth.

Listen to the webinar here.

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