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26.11.2015

Black Friday 2014 infographic

Despite Black Friday going up against a strong performance in 2014, GfK Boutique still forecast significant growth for some product areas.​ One of the major products which will be hot this year is TVs for which sales are forecast to increase by around 20% year on year, similar to the growth seen in 2014. Promotions are expected to be focused on 40”+ TVs. Once again, Black Friday is expected to cannibalize Christmas demand, with demand only growing by low-single digits in Q4.​ Download our infographic to find out more.​​​​​

Black Friday 2014 infographic

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