A 22-country GfK survey show that just under a quarter (23 percent) of online consumers agree1 that virtual interactions with people and places can be as good as being there in person. This compares to just 15 percent who disagree1.
GfK has acquired Netquest, the leading access panel provider with strong presence in Spain, Portugal and Latin America.
GfK’s long-running Consumer Confidence Index has increased two points to +4 in January.
Women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. What motivates people to try to look their best?
Paris has pushed London off the top spot to win back the number one place as the highest rated city in 2015, out of a total of 50 cities. Sydney, which had been in the top three since 2011, falls back to fourth place, overtaken by New York, as well as Paris.
First time the Index has shown positive scores for an entire calendar year. GfK’s long-running Consumer Confidence Index has increased one point to +2 in December.
This year saw retailers taking differing approaches to Black Friday; some didn’t participate, some promoted early and for longer, and some marketed without actually using the words “Black Friday”.
GfK’s long-running UK Consumer Confidence Index has decreased one point to +1 in November.
After being pushed off the number one position last year by Germany, the USA has this year taken back its position at the top of the Anholt-GfK Roper Nation Brands Index (NBI)
Will 2016 be the year of the smart home?
New GfK research shows that half of people internationally believe smart home technology will make an impact on their lives in the next few years, compared to just a third who say the same for wearables.
GfK introduces On Demand platform to address clients’ need for immediate insights, integration of multiple data sources as well as new flexible price options.