GfK’s long-running Consumer Confidence Index has increased by five points this month to -7. All five measures used to calculate the Index saw increases.
International findings show top five countries most interested in each area of home improvement
GfK has appointed Imran Choudhary as Key Account Director, Technology. Imran brings a decade’s experience of consumer insight and client management to the role.
New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16. Resilient mid-range to high-end sales mean GfK upgrades its 2016 smartphone market value forecast to USD 426 billion. No immediate impact in the UK from Brexit.
Sharpest monthly fall for more than 26 years – GfK’s long-running monthly Consumer Confidence Index dropped 11 points in July (since the June interviews conducted before the Referendum) from -1 to -12. The survey dates back to 1974 and July sees the sharpest month-by-month drop for more than 26 years (March 1990). This is also a further 3-point drop from the -9 recorded by the Brexit Special in early July. All five measures used to calculate the Index saw decreases this month.
Far from being light viewers, 18-24 year olds are voracious consumers of video content overall. 41 percent of their total viewing is spent using a laptop, whilst viewing on mobile devices is relatively insignificant. Traditional TV content and movies dominate their time spent viewing on a PC/laptop.
A review of volume performance shows that the total market is up over 12% and key areas of feeding and bathing have performed impressively. The growth within feeding appears to be driven primarily by baby bottles and bibs, of which the value growth has declined as has the average selling price illustrating the heavy reliance of retailers to sell as many units as possible.
Market-wide consumer confidence has fallen dramatically since the UK's referendum on EU membership. Optics product groups have previously proved resilient to economic uncertainty as witnessed by their robust performance over the 2008/09 UK recession; whether consumer confidence will return over the coming months, and/or to what extent optical product groups will be impacted over a period of likely low economic confidence, will be monitored by GfK on-going. Here we concentrate on performance in Q2 2016, right up to the moment this upheaval occurred.
Close to a third of the online population across 21 countries firmly agree that they are always concerned about their safety and security. Brazil and Turkey have highest levels of people concerned; Sweden, Germany and Netherlands lead for feeling safe. Women not always more safety concerned than men.
In a special GfK Consumer Confidence Barometer (CCB) to measure post-referendum economic sentiment in the UK, the core Index has fallen eight points to -9. In fact, all of the key measures that are used to calculate the overall Index have fallen. This long-running survey dates back to 1974, and there has not been a sharper drop than this recorded for 21 years (December 1994).
GfK’s long-running Consumer Confidence Index remained the same in June at -1. Two of the measures used to calculate the Index saw increases this month, with one measure showing a decrease and the remaining two measures staying the same.
According to our latest Quarterly Energy Monitor, of all the British households who considered switching, more than half decided to stay put - having been offered a better deal with their current supplier.