Mobile virtual network operators (MVNOs) hold almost 1 in 3 of sim-only (SIMO) main connections. Sky, BT, Virgin and plusnet hold a combined share of 18% of SIMO main connections. 74% of new contract SIMO deals for Sky, BT and Virgin come from their home services client base
As of September 24, 2018, Saunders will take on responsibility for GfK’s business activities in this region and will report directly to GfK Chief Customer Officer, Christian Erlandson.
UK Consumer Confidence dropped by one point in July 2018 to -10, despite increases in both measures for people's personal financial situation.
US views of the UK are driven more by cultural factors than political issues, according to new research conducted by GfK on behalf of the British Council, exploring the future of transatlantic ties - pointing to a crucial role for British culture in future relations between the two countries.
When it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humour achieved a higher biometric response and a high-er stated response that those themed around athletics, product benefits or emotional pull.
Consumers in pre-Brexit UK are less confident about the economy and seem set on self-imposed austerity
46% of Belgians claim they are interested in cyclocross - and 15% consider themselves as “real fans”, making this one of the most followed sports in Belgium, and delivering strong potential as a sport marketing platform. The “real fans” break down demographically as being mostly male, somewhat older and living in Flanders.
Contrasting views on personal finances versus the wider UK economy continue to keep GfK's overall Consumer Confidence Index Score in negative territory.
GfK’s long-running Consumer Confidence Index decreased two points in April 2018. Four of the five measures were lower, with the remaining measure increasing.
In the first quarter of 2018, consumer sentiment in Europe remained at a relatively stable level, despite slight declines after the overall upward trend seen throughout 2017. At the end of the quarter, the GfK Consumer Climate for the 28 EU stood at 20.6 points, compared to 21.1 points in December – but is still higher than at the same time last year. For 2018, GfK predicts an increase in private household consumer spending in the European Union, from 1.5 to 2 percent in real terms.
The early timing of Easter 2018 combined with crazy weather conditions, has brought about a very different pattern of trade to that seen in previous years. In fact, comparisons between Easter 2018 and 2017 show stark differences for both the Technology and DIY sectors.
Spring is in the air with increases across the board on personal finances, the general economy and purchase intentions
GfK’s long-running Consumer Confidence Index increased three points in March 2018. All five of the constituent measures recorded higher values.