Increases in all five measures but is this a dead-cat bounce over the dog-days of summer?
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Money Dashboard and GfK have today announced that they have joined forces to provide retailers and brands with insights into UK consumer spending patterns by category.
Since arriving in this country, Black Friday has become a key date in UK shopping. This is equally true for the mobile market. If we look back to Black Friday 2015, total Smart-Mobile sales grew +29% compared to the week prior to Black Friday.
The rise of Black Friday in the UK over the past few years has been staggering. The US-imported sales frenzy has radically altered the composition of our traditional peak period, pulling an increasing number of sales from both sides of Black Friday.
The PC market is no exception in regards to the growing importance of Black Friday in the shopping calendar. Despite strong promotional price cuts, the value of the PC space still benefitted, with Mobile Computing showing +9% YoY value growth in 2016.
Growth for the second quarter of 2017 in the MDA market has fared better than the first which was only slightly above zero.
Total Personal Care saw a moderate increase of 6% over the second quarter of 2017. The best performing category is hair dryers gaining by 60% year on year whilst volume declined by 4% over the same period as average prices rise by £13. The shavers and dental care categories also saw growth at 8% and 7% respectively.
Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.
Expectations for the UK’s general economy over next 12 months drop five points
The Consumer Durables market has always been fuelled by innovation, some successful and some less so. The latest wave of innovation is Smart technology, which is influencing many electrical products, some outside of the conventional consumer electronics categories.
A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.