Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.
Expectations for the UK’s general economy over next 12 months drop five points
The Consumer Durables market has always been fuelled by innovation, some successful and some less so. The latest wave of innovation is Smart technology, which is influencing many electrical products, some outside of the conventional consumer electronics categories.
A quarter of people entertain guests in their home either daily or weekly, and a further third entertain monthly, according to an online survey across 17 countries conducted by global researchers, GfK. Less than one in ten say that they never entertain guests in their home.
Political and economic uncertainty has always had a bearing on our spending habits as consumers, and during these times of financial insecurity, we often think twice about spending decisions.
The powered gardening* market experienced modest growth over the year to date (Jan-Jun17).
After a particularly strong start to the season, the garden care market has settled into more modest growth (+3.1% value Jan–June YoY).
Global smartphone demand of 347 million units makes 2Q17 the best second quarter on record. Emerging markets are driving the growth. Average sales price (ASP) grew five percent year-on-year in the quarter.
We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
GfK’s long-running Consumer Confidence Index decreased five points to - 10 in June. All five measures decreased this month.
One in three people find it difficult to take a break from technology, even when they know they should. China, Brazil and Argentina have highest levels who struggle to take a tech break. People in Germany, Netherlands and Belgium lead for finding it easy to ‘unplug’ .
Why do three out of four new product launches fail to achieve their potential? One area that is of paramount importance is to truly understand the target customer. Who is this product for? What are their unmet needs? And what will make them hand over their hard-earned cash? Read on to discover more.