Why do three out of four new product launches fail to achieve their potential? One area that is of paramount importance is to truly understand the target customer. Who is this product for? What are their unmet needs? And what will make them hand over their hard-earned cash? Read on to discover more.
Voters report that “having enough money to live right and pay the bills” is as important as the NHS and terrorism
Immigration and Brexit are not voter priorities
A survey to understand the top concerns of British consumers conducted in the first half of May 2017 has revealed that “NHS and the cost of healthcare”, “terrorism” and “having enough money to live right and pay the bills” are more important to voters than the issues of immigration and Brexit.
GfK’s long-running Consumer Confidence Index increased two points to - 5 in May. Four of the five measures increased, and one remained unchanged.
Three in ten people (31 percent) would firmly prefer to have more time than more money – compared to only nine percent who firmly disagree with that. And over four in ten (44 percent) firmly believe that experiences are more important than possession – compared to just three percent who firmly disagree with that.
New GfK research shows Blair less popular than Corbyn and conservatives 20 points ahead. Find out more about the full findings here.
How much a product costs is an important factor; not just for consumers but also for retailers. For the consumer this doesn’t simply mean that cheapest is always the best option, but price is an important part of most buying decisions.
Imagine this – you’re walking through any given department store, home furnishings retailer (or even supermarket these days) when you see the most beautiful sofa table in green marble and you decide to splash out and go for it. It then turns out upon delivery that your new fancy sofa table is actually bigger than your living room, and you end up feeling pretty disappointed.
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
In an occasion-driven industry like alcoholic drinks, how can brands increase the effectiveness of their touchpoint activations. Find out in our white paper.
The retail IT market continued to see challenging conditions in the first quarter of 2017, with the value generated by sales of IT products falling by 5% compared to the first quarter of 2016.
There is still considerable consternation among many in the consumer electronics industry that Brexit will have a negative effect on market volume sales and turnover in 2017 and beyond.
Over the last 12 months DIY decorative sundries* have been in decline by -6.4% value and -7.9% volume year-on-year (YOY).