GfK awarded both “Winner” and “Highly Commended” for the Research Live Award for Best Innovation, at the MRS Awards 2017.
We all thought it, and perhaps even knew it! We’ve seen the rise of online sales in Black Friday weeks across the last few years, but now it’s official, for the consumer durable categories as tracked by GfK, more sales now take place online than off.
GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Download our free white paper.to explore the findings.
Flexible, interesting and valued, Your career as a Face to Face Market Research Interviewer with GfK.
As we come to the end of the season, the BBQs market has settled on 11.9% value growth (Jan-Sep YoY).
The garden hand tools market has struggled in 2017*. Volume sales have fallen 11% for the year to September compared to the same period last year.
GfK’s long-running Consumer Confidence Index slipped by one point to -10 in October.
Major appliances has seen a slowdown in volume over the last few months although value remains more robust increasing 8% in the third quarter (Q3) of 2017 compared to last year amounting to £343m.
Get closer to consumers’ attitudes about Brexit’s impact on them personally so you can understand current uncertainty and plan for the future with our report.
Last step of the innovation journey – Listen to your consumers! Adding voice analytics to your concept testing will reveal the real emotions behind your new product.
Category management has been revolutionised. Today you need to become the superhero of the shelf to tackle the omnichannel and hyper-competitive environment. But how can you achieve this in a world where the real power rests with the shopper?
How can your brand move forward in the innovation process and develop the right ideas? It is essential to co-create with your customers to develop and explore concepts.