Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
X
Share this page

Insights

Industries
Solutions
Content type
Country
Sort
clear all filters
  • Driving Innovation: Understanding your consumers' unmet Needs
    • 09/20/17
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    Driving Innovation: Understanding your consumers' unmet Needs

    If we don't understand consumers' needs, how are we going to innovate and find new opportunities to develop our brand and products? Discover how to uncover their behaviour and attitudes at both an unconscious and conscious level.

  • Driving Innovation: The importance of Targeting in your innovation process
    • 09/13/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    Driving Innovation: The importance of Targeting in your innovation process

    Why do three out of four new product launches fail to achieve their potential? The first step to address this question is to identify and understand the target market for any new product or service launch. Re-discover the importance of Targeting in your innovation process with our interactive content. 

  • Driving Innovation: Steps for a successful innovation journey
    • 09/07/17
    • Fashion and Lifestyle
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    Driving Innovation: Steps for a successful innovation journey

    We took a walk in your shoes and developed the Smart Home Study following our own Innovation journey in four steps: Targeting, Needs, Co - creation and Validation. Download this interactive content and start your own journey!

  • UK Consumer Confidence up two points in August
    • 08/31/17
    • Fashion and Lifestyle
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • FMCG
    • Energy
    • United Kingdom
    • English

    UK Consumer Confidence up two points in August

    Increases in all five measures but is this a dead-cat bounce over the dog-days of summer?

  • Whitepaper: Six steps to getting your online pricing right
    • 08/22/17
    • Retail
    • Technology
    • Promotion and Causal Retail
    • United Kingdom
    • English

    Whitepaper: Six steps to getting your online pricing right

    Download our white paper in which we’ve identified six core activities that you need to master in order to make the right pricing decisions.

  • Money Dashboard and GfK join forces to understand UK consumer spending patterns
    • 08/08/17
    • Retail
    • Consumer Goods
    • Shopper
    • UK consumer wallet
    • United Kingdom
    • English

    Money Dashboard and GfK join forces to understand UK consumer spending patterns

    Money Dashboard and GfK have today announced that they have joined forces to provide retailers and brands with insights into UK consumer spending patterns by category.

  • Black Friday  and the Mobile market
    • 08/07/17
    • Retail
    • Technology
    • United Kingdom
    • English

    Black Friday and the Mobile market

    Since arriving in this country, Black Friday has become a key date in UK shopping. This is equally true for the mobile market. If we look back to Black Friday 2015, total Smart-Mobile sales grew +29% compared to the week prior to Black Friday.

  • Black Friday insights – Consumer Electronics
    • 08/04/17
    • Technology
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday insights – Consumer Electronics

    The rise of Black Friday in the UK over the past few years has been staggering. The US-imported sales frenzy has radically altered the composition of our traditional peak period, pulling an increasing number of sales from both sides of Black Friday.

  • Black Friday insights - PC Market
    • 08/02/17
    • Retail
    • Technology
    • United Kingdom
    • English

    Black Friday insights - PC Market

    The PC market is no exception in regards to the growing importance of Black Friday in the shopping calendar. Despite strong promotional price cuts, the value of the PC space still benefitted, with Mobile Computing showing +9% YoY value growth in 2016.

  • Integrated Dishwashers become more accessible
    • 08/01/17
    • Home Appliances
    • Home and Living
    • Point of Sales Tracking
    • United Kingdom
    • English

    Integrated Dishwashers become more accessible

    Growth for the second quarter of 2017 in the MDA market has fared better than the first which was only slightly above zero.

  • Premium Hair Dryers Blow Away the Competition
    • 08/01/17
    • Consumer Goods
    • United Kingdom
    • English

    Premium Hair Dryers Blow Away the Competition

    Total Personal Care saw a moderate increase of 6% over the second quarter of 2017. The best performing category is hair dryers gaining by 60% year on year whilst volume declined by 4% over the same period as average prices rise by £13. The shavers and dental care categories also saw growth at 8% and 7% respectively.

  • GfK Technology Report - Create powerful media strategies with a 360° view of the Connected Consumer
    • 07/31/17
    • Technology
    • Connected Consumer
    • United Kingdom
    • English

    GfK Technology Report - Create powerful media strategies with a 360° view of the Connected Consumer

    Our GfK Technology Report looks at the key elements needed to implement the best approach for targeting the Connected Consumer.