Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!
Understand the opportunities and implications of new trends, consumer behaviours and expectations in your industry so you can win consumers’ ongoing trust and loyalty. We have wrapped all the need-to-know consumer insights to help you start planning your 2018 strategies.
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Nearly two years of declining consumer confidence
New White Paper from GfK identifies the benefits of online personalized advertising for small and medium business across US, UK, Germany, France and Brazil.
No festive cheer as index notches up 20 consecutive months in negative territory
GfK’s latest Point of Sale (PoS) and quarterly Tech Consumer 360 data on the mobile phone market reveals that the Contract SIM-only (SIMO) category was the strongest performer in Q3, up 20% on the previous quarter.
GfK awarded both “Winner” and “Highly Commended” for the Research Live Award for Best Innovation, at the MRS Awards 2017.
We all thought it, and perhaps even knew it! We’ve seen the rise of online sales in Black Friday weeks across the last few years, but now it’s official, for the consumer durable categories as tracked by GfK, more sales now take place online than off.
GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Download our free white paper.to explore the findings.
Flexible, interesting and valued, Your career as a Face to Face Market Research Interviewer with GfK.
As we come to the end of the season, the BBQs market has settled on 11.9% value growth (Jan-Sep YoY).