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  • What are the future tools of market research and how they can help you?
    • 01/10/18
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • United Kingdom
    • English

    What are the future tools of market research and how they can help you?

    Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!

  • Consumer trends and insights for 2018
    • 01/10/18
    • United Kingdom
    • English

    Consumer trends and insights for 2018

    Understand the opportunities and implications of new trends, consumer behaviours and expectations in your industry so you can win consumers’ ongoing trust and loyalty. We have wrapped all the need-to-know consumer insights to help you start planning your 2018 strategies.

  • Graduate Recruitment
    • 01/02/18
    • Careers
    • United Kingdom
    • English

    Graduate Recruitment

    We are looking for bright graduates with an expected or achieved minimum 2:1 (or above) in any subject, who are dedicated to developing a career in research for our 2017 intake.

  • UK Consumer Confidence drops one point in December to -13
    • 12/21/17
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence drops one point in December to -13

    Nearly two years of declining consumer confidence

  • SMB attitudes towards personalized advertising 2017
    • 12/07/17
    • United Kingdom
    • English

    SMB attitudes towards personalized advertising 2017

    New White Paper from GfK identifies the benefits of online personalized advertising for small and medium business across US, UK, Germany, France and Brazil.

  • UK Consumer Confidence tumbles two points in November to -12
    • 12/06/17
    • Press
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence tumbles two points in November to -12

    No festive cheer as index notches up 20 consecutive months in negative territory

  • Contract SIM-only continues to surge in Q317 in GB
    • 12/06/17
    • Technology
    • Point of Sales Tracking
    • United Kingdom
    • English

    Contract SIM-only continues to surge in Q317 in GB

    GfK’s latest Point of Sale (PoS) and quarterly Tech Consumer 360 data on the mobile phone market reveals that the Contract SIM-only (SIMO) category was the strongest performer in Q3, up 20% on the previous quarter.

  • GfK scoops double award for “Best Innovation” at MRS 2017 Awards
    • 12/05/17
    • United Kingdom
    • English

    GfK scoops double award for “Best Innovation” at MRS 2017 Awards

    GfK awarded both “Winner” and “Highly Commended” for the Research Live Award for Best Innovation, at the MRS Awards 2017. 

  • Black Friday Week – Store Sales Now The Minority – GfK POS Tracking
    • 11/26/17
    • Retail
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday Week – Store Sales Now The Minority – GfK POS Tracking

    We all thought it, and perhaps even knew it! We’ve seen the rise of online sales in Black Friday weeks across the last few years, but now it’s official, for the consumer durable categories as tracked by GfK, more sales now take place online than off.

  • What will media currencies look like in 5 years’ time?
    • 11/08/17
    • Media and Entertainment
    • Media Measurement
    • United Kingdom
    • English

    What will media currencies look like in 5 years’ time?

    GfK held a roundtable discussion with leaders from across the media industry to debate this hot topic. Download our free white paper.to explore the findings. 

  • Opportunities to join our Field Interviewer Team
    • 11/06/17
    • Careers
    • United Kingdom
    • English

    Opportunities to join our Field Interviewer Team

    Flexible, interesting and valued, Your career as a Face to Face Market Research Interviewer with GfK. 

  • Premium Powers Outdoor BBQ Market Growth
    • 11/02/17
    • Home Appliances
    • Retail
    • Consumer Goods
    • Home and Living
    • Point of Sales Tracking
    • United Kingdom
    • English

    Premium Powers Outdoor BBQ Market Growth

    As we come to the end of the season, the BBQs market has settled on 11.9% value growth (Jan-Sep YoY).