Overall Index Score has bounced between zero and -13 since February 2016
2018 kicks off on surprisingly upbeat note
Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.
Innovating their propositions to fit emerging consumer needs will ensure they aren't.
December 2017 was always going to be tough, set against a backdrop of low consumer confidence, economic uncertainty and rising inflation.
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Nearly two years of declining consumer confidence
New White Paper from GfK identifies the benefits of online personalized advertising for small and medium business across US, UK, Germany, France and Brazil.
No festive cheer as index notches up 20 consecutive months in negative territory
GfK’s latest Point of Sale (PoS) and quarterly Tech Consumer 360 data on the mobile phone market reveals that the Contract SIM-only (SIMO) category was the strongest performer in Q3, up 20% on the previous quarter.